BIMA x bp Panel Discussion & Social | Reimagining energy through design

Posted by BIMA

Join BIMA at bp’s Innovation Hub to find out how bp are designing for the future and reimagining energy for people and our planet.

What’s it about?

Reimagining energy is a powerful ambition and one that’s been embraced by the human experience design team at bp. As designers, they are uniquely positioned to help bp achieve this goal, since customers are the driving force for energy products and services of the future.

So, how can design improve customer experiences and help to reimagine energy?

You start by remembering that there are real people with real needs at the other end of all the digital solutions, apps and websites that we are creating. By taking a customer-centric approach, bp can ensure that the digital solutions they design are relevant for people in this greener, more digital age. And, by designing their solutions through a sustainability lens, they can look to the future while also minimising the carbon footprint of our digital activities.

Come along to network, eat, drink and meet design leaders at bp to hear more about designing for the future, opportunities and their experiences working for a global energy company.

Join BIMA at bp’s Innovation Hub at their Douglas House office in central London for this informal yet insightful discussion followed by a social event.

We look forward to seeing you there!

What will you gain from attending?

– Insight into customer-centric design methodologies and approaches,

– Find out how you can be a force for good for people and our planet,

– Visibility into working at a global energy company,

– Networking with your industry peers.

Who’s it for?

Everyone is welcome, but the content of this event will particularly benefit experienced product and service designers, UX researchers, content designers and design engineers, partners interested in advancing a sustainable design ambition and graduates interested in a design career.


5.00pm – Welcome & networking

5.30pm – Panel discussion starts

6.30pm – Social with food & drinks

8.00pm – End


BIMA Member tickets – Free

Standard tickets – £15+vat

If you’d like more information on becoming a BIMA Member please email

BIMA is a non-profit organisation, so these ticket prices purely cover the cost of you attendance on the day.

Meet the speakers:

Roger Rohatgi , VP & Global Head of Design at bp

Roger has over 25 years of experience successfully managing projects and teams to create compelling user interfaces (UI), dynamic marketing and advertising campaigns, and engaging UX on enterprise software products, websites, mobile apps, interactive TV shows and social media for top brands and agencies. He conceptualized, created, and pioneered “Youtoo Social TV”, the first national social TV cable network in the US, with a world-class team and in partnership with famed producer, Mark Burnett. His creativity has won numerous awards/accolades, including Best User Experiences of 2020 Finalist in Fast Company for creative direction and work done for Motorola Solutions APX Next.

Giving back is important to Roger, and he frequently donates his time and knowledge to help others, offering pro-bono design support for non-profits and mentoring future designers.

Listen to Roger on the Design Meets Business Podcast.

Bethany Jarroussié, VP – Customer Centred Design at bp

Bethany has been working in digital for over 25 years and in that time she has been a web developer, UX consultant, researcher, project and account director, independent digital consultant and Director of UX at one of the UK’s largest banks.

Bethany has spent the last 15 years specialising in Experience Design, both as a practitioner, and a leader who has built teams and helped many large and complex organisations make the most of the digital opportunity, giving them the tools to understand, innovate and achieve business transformation through a human-centred approach to digital.

As VP – Customer Centred Design at bp, Bethany is leading a team of designers who are delivering the digital roadmap for some of bp’s most exciting and future facing business areas, creating solutions that are reshaping people’s behaviours and attitudes to mobility and energy, and helping to make bp’s net zero ambition a reality.

Bethany is a member of the Invision Design Leadership Forum, a mentor, a frequent speaker on the subject of gender balance and inclusion in technology and design, and a champion of social mobility and equality of opportunity for people from disadvantaged backgrounds.

Shey Cobley – Global Head of Design Studios at bp

A passionate leader with over 20 years experience working at a global level ensuring that humans are put at the centre of experiences and services. An experienced practitioner with extensive industry knowledge across sectors such as finance, government, retail, utilities, and automotive. Well versed in defining experiences that create new opportunities for customers to engage and transform business.

Enthusiastic at crafting exceptional experiences that are beautifully designed, leverage the latest technology, and answer real business problems while delighting customers and employees.

Currently enjoying leading a global team of talented designer specialists to support the energy transformation and realising net zero.

This event is run in association with bp.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Thu, 09 Jun 2022
17:00 - 20:00


The Office Group - Douglas House,

151 Great Titchfield Street, London, W1W 5BB


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

Visit profile

Latest Events