BIMA x Base Creative | Unlocking the Power of Social Media Storytelling

Posted by BIMA

Join Base Creative for a masterclass on how to harness the use of Storytelling in your Social media content.

BIMA Members Only

Your content isn’t boring. You’re just communicating your content in a boring way.

Storytelling has the power to transform your content, imbuing it with emotional resonance to drive your audience to take action. But there’s a major problem. We all know that storytelling is important, but worry that we have to pay out millions for a fancy story-based ad campaign, or learn to become master storytellers ourselves.

The answer is here.

This interactive masterclass is dedicated to helping you understand how to use powerful storytelling methods for your social media content in the corporate world without spending millions.

You will learn:
1. Why certain stories impact our behaviour, and how you can see the same techniques reflected in the most popular social media content.
2. How to make your social media storytelling goal-based, measurable and adaptable.
3. How all of this can get you started telling stories, even if you aren’t an expert storyteller

You will leave feeling empowered to start reaping the rewards of social media storytelling the very same day.

This online masterclass is designed for BIMA Members only. Don’t miss out as spaces are limited. Sign up now.

For more information on becoming a BIMA Member visit the BIMA Site or email

Speaker line-up:

Iain Scott, Director of Growth, Base Creative

With 18 years in the digital industry, he’s worked through the ranks from freelancer, SEO specialist through to social media, and now leads the team that does all the hard work. Iain has worked with brands such as the BBC, the RSPCA, the National Trust, is author of 50 Days of Social Media, and co-author of the Amazon Best Seller, Socialise – the social media handbook for marketing professionals (along with the 2 other speakers speaking at this masterclass).Iain is a keen speaker, and event MC for digital industry events, and is also guest lecturer at City University on Digital Marketing.

Rebecca Holloway, Senior Social Media Strategist, Base Creative

Rebecca is a Senior Social Media Strategist at Base Creative, who specialises in paid social for B2B organisations.

Rebecca has over 8 years’ experience in the industry and has spoken at some of the UK’s biggest social media events about her expertise in B2B social media advertising, including BrightonSEO, Digital Women, and Cambridge Social Media. She has also twice won Digital Women of the Year award, and is co-author of Socialise.

Charlie Stewart, Content Strategist, Base Creative

Charlie brings his creative flare developing content and copy for Base Creative’s search, web and social media campaigns.

Charlie is a writer, editor, and publicist with a background in sales, and has a huge amount of communications experience working as a content producer, animating and editing instructional videos, and producing podcasts. He is also co-author of the social media marketing book, Socialise.

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Tue, 20 Feb 2024
10:00 - 11:00


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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