What’s it about?
94% of marketers report their organisation changed its digital CX strategy over the past 18 months, but how are they pivoting their strategies for success amid pandemic-related disruptions and heightened privacy demands in a hyper-digitised world?
And how can the use of first-party customer data help marketers bridge the trust gap with consumers, when just 58% of consumers trust them with their data?
To gain a perspective on global trends in the adoption of marketing and customer experience (CX) technology, BIMA Partner Acquia surveyed 8,000 consumers and 800 marketers across the world from July 2020 to August 2021 to create their annual CX report.
Why should you attend?
Join Tom Bianchi, VP of Marketing EMEA at Acquia, and Claire Robinson, Director of Transformation and Consultancy at Kin + Carta Europe, for a live discussion and Q&A, when we’ll deep dive into Acquia’s CX report findings and give you key insights into top trends for the digital industry in 2022.
Download their reports here and come along with your questions:
Tom Bianchi, VP of Marketing EMEA at Acquia
Tom Bianchi is an international marketing leader with 15 years experience in B2B Marketing. Tom has worked both for large software vendors and hyper-growth startups. Throughout his career, Tom has built and led global marketing functions and processes spanning the globe. With a keen focus on using data to guide decisions, Tom has a track record of helping the businesses he works with drive revenue and growth through successful marketing. Tom currently leads the EMEA Marketing function for Acquia, where he is also overseeing the re-design and re-platform of Acquia.com to create a beautiful drupal based digital experience.
Claire Robinson, Director of Transformation and Consultancy at Kin + Carta
Claire is a design thinker who brings 18 years digital consultancy experience to the table, leading human-centred transformation programmes across financial services, automotive, energy, healthcare & not-for-profit clients. In her role as Director of Transformation and Consultancy at Kin and Carta she works with clients to solve complex problems to drive business results.
This hangout is run in association with
Please note this is a joint event your data will be shared between Acquia and BIMA.
Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.
Thu, 10 Mar 2022
15:00 - 15:45