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Building on our Future of series, after Music, Fashion and Sport, BIMA is teaming up with TRC for the Future of Publishing Evening on 28 November in Glasgow. We are also delighted to announce the event is run with support of PPA Scotland.
Our panel of experts will take a deep delve into how digital and tech have disrupted one of oldest industries – publishing. What are the lessons learnt from traditional publishers who have survived and thrived on the digital transformation of their industry. Who are the new comers and how are they using digital capabilities to grow new businesses, find new audiences and meet new demands.
From the daily news to the magazine, to the comic and the long read – our panel of experts will represent a broad cross section of the publishing industry and share their insights on lessons learnt and what the future holds.
Who should attend: anyone involved in publishing, writing, digital marketing, digital transformation and data management.
SPEAKERS & TOPICS
Self Publishing – the Ups and Downs of Doing It Yourself
Stuart Cosgrove Writer and Broadcaster
The Gin Kin – a case study in building new audiences and revenue streams
Kirsten Morrison, Head of Digital, for DC Thomson
Turning viewers into readers: collaboratively developing a video-led marketing strategy for Penguin Random House.
Albert Hogan, Director – Group Marketing, Audience & Digital Development at Penguin Random House
Nathan Fulwood, Co-Founder, CreateFuture
The List. transformation through technology
Brendan Miles, Digital Business Director, The List
Session moderator: Jenny Todd, Non-Executive Director, Sandstone Press
Wed, 28 Nov 2018
18:00 - 20:00
Clockwise Offices 77 Renfrew Street Glasgow G2 3BZ,
Clockwise Offices 77 Renfrew Street Glasgow G2 3BZ