What: The latest in BIMA’s renowned breakfast roundtable series, hosted by BIMA and Jahia at Devonshire Terrace on 30 October – exclusively for Tech leaders at BIMA member agencies.
Why: A chance connect with peers, take part in an open discussion and share insights on how combining Headless content delivery with digital touchpoint tracking will enable modern business transformation, supporting your push towards becoming a data driven organisation
Who for: CTO’s and Technology Directors at BIMA member agencies.
For discussion: Adopting a modern digital offering can take on a lot of different meanings in the fast-moving technological landscape. In broad strokes, it’s about horizontally expanding your portfolio to provide outreach that covers all the latest digital touch points – whilst simultaneously understanding how your customers are interacting with your brand across that spectrum.
In this session we’ll showcase how you can start building up a complete customer data profile in the simplest terms, by harnessing a number of technologies such as Progressive Web Apps, Headless Content Delivery, CRMs and Marketing Automation, all powered by the Customer Data Platform – your one stop shop for Customer Record truth which enables Micro & Macro Personalisation across your entire Digital Experience.
Tickets are free for BIMA members but spaces are limited so please rsvp to davidbutcher@bima.co.uk as soon as possible.
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Wed, 30 Oct 2019
08:30 - 10:30
Devonshire Terrace | Devonshire Square | Spitalfields | London EC2M 4WY | United Kingdom,
London
Devonshire Terrace | Devonshire Square | Spitalfields | London EC2M 4WY | United Kingdom
Free
