BIMA Strategy Peer Network Roundtable

Posted by BIMA

A practical, forward thinking & interactive session focusing on your current challenges as strategists.

Online Only Event: We will send you a meeting link once you sign up . This is a BIMA Member only session. For more information on becoming a BIMA Member visit the BIMA Site or email

The open, social and creator-led nature of Web3 reflects a shift towards an internet driven by community-based values and behaviours. In this session PRELOADED will look at how play is building thriving communities on decentralised platforms, blockchains and virtual worlds.

This roundtable is hosted by Gina Roughan, Head of Content at and Alex Comyn, Brand Experience Planning Principal at AND Digital.

Limited to 12 attendees to allow for discussion. The Chatham House Rule applies and places are strictly limited to one per organisation. We hope you can make it.

Speaker line up:

Matt Vernon-Clinch, Strategy Director, PRELOADED

With a wealth of experience across established XR production studios, creative agencies and start-ups, Matt has worked within the emerging technology space for 15 years. Matt is a passionate technophile who enjoys the challenge of engineering a simple user-experience using appropriate technology and processes.

Oscar Swedrup, Senior Strategic Partnerships Manager, PRELOADED

With a background of working for BAFTA-winning games studios and app developers, Oscar draws upon his expertise in audience insights to help partners develop experiences that use emerging technologies in purposeful ways.


PRELOADED is a BAFTA-winning games studio working in XR, connected play and geospatial technologies.

We build games and immersive experiences to help organisations such as McDonald’s, Disney and BBC reach mainstream audiences, and partner with technology platforms such as Niantic, Magic Leap and Google to imagine the future.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Tue, 03 May 2022
10:00 - 11:00


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

Visit profile

Latest Events