Using SM to build lasting customer relationships. How we did it.
Social media is often seen as a tool for increasing customer awareness – but it is also incredibly important as part of a retention strategy.
Hear from top brands to discover how they use social media to create relationships that deliver results, drive retention and create brand ambassadors.
Timings:
1800 – registration and welcome drink
1815 – presentations and Q&A
1930 – drinks and networking
Your panel of speakers sharing their experiences:
Colin Banks – Head of Sponsorship and Reward at Energy and Home services company SSE
Philip Mackie – Global Senior Brand Manager for Highland Park Single Malt Scotch Whisky
third speaker to be revealed….
Who should attend:
This event is ideal for anyone in digital marketing (brand, agency, not for profit, academic) looking to brush up their social media skills or evaluate how they fit within a broader communications strategy.
BIMA members go free.
Thu, 27 Jun 2019
17:00 - 19:00
Hydrogen 223 West George Street Glasgow G2 2ND,
Scotland
Hydrogen
223 West George Street
Glasgow
G2 2ND
£5
