BIMA Social Media Day Glasgow – Evening

Posted by Anna Doyle

Visit profile

Using SM to build lasting customer relationships. How we did it.

Social media is often seen as a tool for increasing customer awareness – but it is also incredibly important as part of a retention strategy.

Hear from top brands to discover how they use social media to create relationships that deliver results, drive retention and create brand ambassadors.


1800 – registration and welcome drink

1815 – presentations and Q&A

1930 – drinks and networking


Your panel of speakers sharing their experiences:

Colin Banks – Head of Sponsorship and Reward at Energy and Home services company SSE

Philip Mackie – Global Senior Brand Manager for Highland Park Single Malt Scotch Whisky

third speaker to be revealed….

Who should attend:

This event is ideal for anyone in digital marketing (brand, agency, not for profit, academic) looking to brush up their social media skills or evaluate how they fit within a broader communications strategy.

BIMA members go free.


Thu, 27 Jun 2019
17:00 - 19:00


Hydrogen 223 West George Street Glasgow G2 2ND,

Hydrogen 223 West George Street Glasgow G2 2ND



Anna Doyle

Employer Liaison Officer, University of Glasgow

A member of the BIMA Team since 2012, Anna‘s time is focused on the day-to-day operations of BIMA, building BIMA communities across regions and disciplines and, best of all, spending time with BIMA members to learn more about their business challenges and aspirations. Based in Glasgow, Anna is also responsible for delivering member services and support for BIMA Scotland. Everyday offers a new insight.

Previous experience includes 4 years in the BBC Arabic Service newsroom, heading up a pan-BBC World Service change management programme, and working in a diverse range of industries from financial derivatives trading, petroleum engineering and spring manufacturing.

Visit profile

Latest Events