BIMA Social Media Day Edinburgh – breakfast briefing

Posted by Anna Doyle

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Once again, to celebrate World Social Media day Whitespace will be hosting us for a #BIMAbreakfast event in their fantastic office space in the West End – we’ll have some mini case studies/presentations which will be followed by an interactive panel session where you’ll have plenty of opportunity to pick the brains of our expert panel.

This year our panel will be looking to what’s next in Social Media, we will be exploring recent successes and challenges and the opportunities that lie ahead.

What should we be doing next? How will the growth of Ai impact social engagement? How do you ensure your brand voice remains consistent and authentic? Ensuring your social strategy will deliver brand messaging and effective customer engagement. Our fabulous panel of experts will deliver perspectives ranging across content, strategy, commercial, community and innovation.

Meet our speakers:

Scotland Is Now – how we have used social media to make Scotland an international brand, and what we learnt along the way….

Seonaid Heeps, Social Media Manager, Brand Scotland

Artificial Intelligence in Social Media – powerful positives and nightmare negatives. A discussion on how AI is changing the face of social media, what it means for privacy, trust and relationships.

Martin Jordan, Director of Innovation, Equator

Using social media to drive discussion on mental health. Less of the like and share but focusing on meaningful conversations we can all learn from. Case study FeelsFM

Nick Jedrzejewski, Communications Manager & Danya Mackenzie, Digital Marketing Officer, SeeMe

A well-deserved dram. How we transformed the Famous Grouse’s social media structure

Jamie McAdam, Strategist, CelloSignal

Moderated by:

Iain Valentine, Managing Partner, Whitespace


08.30 – 08.45 Arrival and Breakfast

08.45 – 09:45 Presentations and Panel Session

09:45 – 10.00 Closing Remarks and networking

We hope to see you there!



Thu, 27 Jun 2019
07:30 - 09:00


Whitespace Norloch House, 36 King's Stables Road Edinburgh EH1 2EU,

Whitespace Norloch House, 36 King’s Stables Road Edinburgh EH1 2EU



Anna Doyle

Employer Liaison Officer, University of Glasgow

A member of the BIMA Team since 2012, Anna‘s time is focused on the day-to-day operations of BIMA, building BIMA communities across regions and disciplines and, best of all, spending time with BIMA members to learn more about their business challenges and aspirations. Based in Glasgow, Anna is also responsible for delivering member services and support for BIMA Scotland. Everyday offers a new insight.

Previous experience includes 4 years in the BBC Arabic Service newsroom, heading up a pan-BBC World Service change management programme, and working in a diverse range of industries from financial derivatives trading, petroleum engineering and spring manufacturing.

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