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As Marc Nohr, chairman of the IPA commercial leadership group and chief exec of Fold7 commented: “The traditional Cost-Plus-Billing model is becoming more and more inadequate as a way to account for the increasingly complex and diverse services that agencies offer and the true value of what they deliver to clients.”
In such times, many agencies are tentatively taking the move to Value Based Pricing structures – but how do these work? What are they? And how do you convince clients to come on board with them? Our next roundtable breakfast, led by Dog, will discuss these points and encourage the sharing of knowledge around the topic as we come together to drive forward Scotland’s digital industry.
Kirsty Burns, Account Director at Dog, will lead the conversation and drive a lively discussion of the learnings, potential pitfalls and opportunities of Value Based Pricing.
Who is this for?
This intimate breakfast event is for paying BIMA members only. If you are not a member and would like to attend, please contact firstname.lastname@example.org.
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Coronavirus: the show will go on…
We are closely monitoring the ongoing COVID-19 outbreak and how that might impact this event. Should Government advice change or any additional precautions be advisable, this event will take place as an interactive online session. To ensure networking doesn’t suffer, we’ll make sure any online session will still enable you to connect with speakers and your fellow attendees. If you’re registered to attend, we will update you with the format and any additional information no later than 7 days before the event.
Thu, 23 Apr 2020
08:30 - 10:30
20 Buchanan Street, Glasgow, G1 3LB