BIMA Scotland: Future of Sport Evening

Posted by Anna Doyle

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Hot on the heels of the European Championships in Glasgow our panel will explore how tech and digital is transforming sport from fan engagement to wearable tech.

There is not a better example of where digital meets physical than the sporting world. Training performance, optimised gear, spectator experience, sports event management & marketing, and community engagement all include digital solutions and everyone is looking for what’s next?

How do we achieve the perfect match of human endeavour and experience with technological advances? Where has it gone wrong in the past and how will these lessons shape the future.From wearable tech to advanced training techniques to augmented spectator experience -where are we going and will the future of sport lead to a healthier community?

Our panel of speakers and their expert insights:

MODERATOR: Kirsty Hepburn, Enterprise Executive, Sporting Chance Initiative

Paul Diamond, Chief Client Officer, AmazeRealise

The Future of Fan Engagement:  Utilising sports star insights and new technology for advanced story telling techniques to optimise the sports fan experience and open revenue streams

Luke McCarthy, Founder, Pim-Pam

The Future of Sports Facilities: How digital technology and our vision for the future is driving transformation in Scottish sports facilities from high performance sport to improving community engagement for a healthier nation.

Dave Millard, Founder, Global Rugby Networks & ex Glasgow Warriors

Sporting Innovations and the Importance of Holistic Data Management: Insights into sporting innovations used at elite level to maximise individual and team performance. Further, it will address the importance of holistic data management through the integration of multiple data sources, like wearable devices and video analysis systems, to provide better athlete insights to improve community engagement and to grow sports participation globally.

Emily Puddephatt, Senior Strategist, Stripe Communications

Making #TheMoment: Bringing Glasgow 2018 to life: Using social to effectively engage an audience beyond dedicated sports fans and create a must watch, must attend event experience. 

Paul Diamond – As AmazeRealise Chief Client Officer Pauls role is designed to ensure clients get the most of their relationship with AmazeRealise. Working in close collaboration with our Strategy, User Experience and technical teams Paul looks to shape solutions and multi-discipline project teams that deliver tangible business results. By gaining a deep strategic understanding of a client and their customers Paul looks to present opportunities where AmazeRealise can add real value.

A sports fanatic Paul is responsible for the strategic ownership of AmazeRealise key clients The EFL and The Jockey Club.

Luke McCarthy – Luke is founder and designer at Glasgow based creative studio, Pim-Pam. Formed in 2017, they work across a variety of areas in sport including digital content, campaigns and environmental design.

Emily Puddephatt – Emily is Stripe’s resident Swiss army knife of strategy. She specialises in social, but as brands’ briefs and ambitions have become ever more integrated she’s developed a keen interest in the places where the lines between disciplines blur. With a strong commercial perspective on the value of social and its measurement, she’s worked with brands in a hugely diverse range of sectors, from food, travel and sport to investments, joinery and even a mint (coins, not sweets). Emily has led the Glasgow 2018 account at Stripe since their appointment as the Championships’ digital agency at the start of 2017.

Kirsty Hepburn is the Enterprise Executive at Sporting Chance Initiative – Scotland’s hub for innovation in Sport which houses a number of start-ups within the UK & Scotland’s first sport business incubator. She graduated from Glasgow Caledonian University with a BA Hons International Fashion Branding with a keen interest in sports brands and new business creation. With a successful sporting background in gymnastics, Kirsty has a passion for sports businesses and new ideas in the sector and has worked alongside a number of innovative sports start-ups to help them in their development.


1800 arrive

1815 presentations and Q&A

1945 wrap up

2000 close


Wed, 26 Sep 2018
17:00 - 19:00


Spaces, Tay House, 300 Bath Street Glasgow G2 4JR,

SpacesTay House, 300 Bath Street Glasgow G2 4JR 



Anna Doyle

Employer Liaison Officer, University of Glasgow

A member of the BIMA Team since 2012, Anna‘s time is focused on the day-to-day operations of BIMA, building BIMA communities across regions and disciplines and, best of all, spending time with BIMA members to learn more about their business challenges and aspirations. Based in Glasgow, Anna is also responsible for delivering member services and support for BIMA Scotland. Everyday offers a new insight.

Previous experience includes 4 years in the BBC Arabic Service newsroom, heading up a pan-BBC World Service change management programme, and working in a diverse range of industries from financial derivatives trading, petroleum engineering and spring manufacturing.

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