BIMA Roundtable | So, you want to become a B Corp?

Posted by BIMA

Online Only Event: We will send you a meeting link once you sign up.


Just lately it seems like everyone is talking about B Corp, and every other agency has either already certified or is on the journey to becoming one. But what does that mean? What is B Corp and why is it such a popular framework for companies who want to do business better?


You’ll hear real-life stories of how and why agencies decided to become B Corp certified. We’ll discuss the business benefits and potential pitfalls around the certification process, as well as helping you work out whether or not B Corp is right for your business.

Who is it for?

We’re hosting a panel discussion + Q&A covering everything you wanted to know about B Corp but were afraid to ask. You’ll hear from agency leaders who’ve successfully certified and from those who are currently going through the process. It’s a great opportunity to find out exactly what’s involved and whether B Corp is right for you.

This event is open to BIMA Members and Non- Members. For more information on becoming a BIMA Member visit the BIMA Site or email

Your Host:

Gavin Shinfield, Co-founder and CSO at Kyan

Co-founder and CSO at Kyan, a technology agency and digital product studio, based in Guildford, Surrey — winner of Campaign ‘Best Places to Work’ 2021 and ‘Best Companies To Work For, Marketing & Media’, 2021.

Currently based in Zürich, Switzerland, Gavin is focused on driving change at Kyan. They aim to raise the bar for sustainable business, including leading the team to become B Corp certified.

Gavin is committed to delivering impact through sustainable technology and design and supporting others to do the same.

Our speakers:

Amy Williams, CEO at Good Loop, BIMA Sustainability Council Co- chair

Amy is on a mission to convert people’s attention and data into funding for good causes around the world. She co-founded Good-Loop in 2016 after turning her hand from advertising at Ogilvy to volunteering at a soup-kitchen in Argentina.

Today working with the likes of Nestlé, Unilever, the Co-Op, Coca-Cola and H&M, Amy’s ‘ethical ad platform’ rewards consumers who choose to engage with advertising by donating to their chosen charity, whilst delivering better ROI for advertisers. It’s Yin Yang; a win-win.

Amy is one of Forbes Europe’s 30 under 30, eConsultancy’s Rising Star of 2019, listed as part of the BIMA 100 and a face of the United Nations #SheInnovates global campaign.

Jenny Kitchen, CEO at Yoyo

Jenny is CEO at Yoyo, a creative digital agency that prides itself on delivering experiences with impact. In the last few months of 2019, she led the B Corp assessment for Yoyo and undertook one of the most radical transformations of the 10-year old agency. All decisions are now viewed through the triple bottom line lens. How will this affect profit, people and the planet?

She has won various industry accolades for her entrepreneurship and leadership. Yoyo has won regional ‘business of the year’ awards, as well as culture focused ones, such as ‘Campaign’s Best Places to Work’.

She is a firm believer in sustainable business practices, and in her role as a B Corp ambassador, she regularly helps other businesses through the process.

Ryan O’Keeffe, Founder & Business Lead at Jago

Ryan is a champion for transformation, a people promoter. An emotional intelligence coach, Founder & Business Lead at Jago

Ryan’s willingness to make himself vulnerable and share his truth encourages others to do the same.

Jago develops leaders’ identity, emotional intelligence and storytelling so they become known, liked and trusted.

As a result; leaders gain confidence and clarity on who they are and how to position themselves to have a positive impact on their people and the market they serve.

Personal branding with purpose

Regina Romijn, VP Business Strategy, MediaMonks

Regina has a history in strategy and media before working as an innovation consultant to achieve purposeful growth. As a next step in her career, she decided to enrich her knowledge in tech and corporate by joining IBM iX Europe. Last year Regina joined MediaMonks and immediately picked up the non-financial reporting for all S4 entities, the 2020 CSR report and started the procedure to become B Corp certified. She also kickstarted the green production & work manifesto and is looking into developing an emission calculator for digital products. All done with great vision and support from colleagues and the board. Regina is a mother of three, happily living in Amsterdam.

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Tue, 29 Jun 2021
10:00 - 11:00


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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