BIMA Roundtable | How to effectively attract, retain & motivate your team

Posted by David Butcher

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How to effectively attract, retain and motivate your team

It is a known fact that, in the media industry, a company’s greatest asset is its people. With one of the top priorities being to attract, retain and motivate talent, it is therefore crucial that you have the right benefits package in place.

At this BIMA Finance Directors roundtable, our Chair, Esther Carder, will open up the discussion for you to explore the incentives available, from bonuses and equity schemes to non-financial benefits that contribute to an attractive work/life balance. We will also be sharing our results of our media employee benefits survey. This piece of research will allow you to gauge whether your own offering is in line with the industry standard, whether you have the competitive edge and whether you are getting the most value from your package.

This is the perfect opportunity for you to share your views with like-minded peers, so please do come armed with your thoughts and ideas.

We look forward to seeing you!

The Chatham House Rule applies and places are strictly limited to one per organisation. We hope you can make it.

Tickets are free for BIMA members and non-members but spaces are limited so please rsvp to as soon as possible.

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Esther Carder, Partner, Kingston Smith

Esther has over 20 years’ experience working with owner-managed businesses and has been a partner specialising in the media and marketing services industry for 14 years, an area she is passionate about. She describes the sector as not only interesting, but motivating because of the energetic and entrepreneurial people it attracts. In her own words: ‘If there can be a sexy area of accountancy, then media is it!’

Esther has responsibility for a portfolio of clients in the marketing services sector. As well as advising on routine areas of compliance such as audit and tax, she also advises regularly on specialist areas, including employee incentive schemes and valuations. She also works closely alongside M&A transactions, advising on pre-sale grooming and tax planning, company restructures and due diligence.

Esther has been appointed Treasurer of BIMA. She also speaks regularly at seminars, is widely quoted in trade press and is involved with the scrutiny of the submissions to the annual PR Week Top 150 and Design Week Top 100.


Thu, 21 Nov 2019
08:30 - 10:30


Devonshire Terrace Devonshire Square Spitalfields EC2M 4WY London United Kingdom,

Devonshire Terrace Devonshire Square Spitalfields EC2M 4WY London United Kingdom



David Butcher

Partnerships Manager

David joined BIMA in early 2014, and is responsible for developing the commercial and strategic partnerships that fuel the organisation’s growth. David previously held senior business development roles at eCircle UK and Centaur Media Plc.

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