BIMA Roundtable | A Marketing Model for the New Normal – with WP Engine

Posted by BIMA

A practical, forward thinking & interactive session focusing on the challenges presented by the Coronavirus Outbreak.

Online Only Event: We will send you a meeting link once you sign up .


The current landscape has thrown up a harsh truth for marketers: the models we’ve trusted for years no longer work. So what now?

In this online roundtable event, WP Engine will examine the new models that press the reset button on what we think of as marketing, integration and collaboration. The discussion will include:

How team dynamics need to change

How to fully integrate marketers, creatives, data scientists, developers and designers – and why that’s now an imperative

How WordPress can make blending art and science easier


In the current landscape, CMOs are worried they don’t have the budget, resources, or time to successfully grow revenue for their business. The truth is this feeling comes from trying to make the old model of marketing fit into this new world. The solution lies in changing the model.

Marketing is the art and science of creating, delighting and keeping customers while making a profit and building enterprise value. Everything we do or make — visually, through copy and messages, online and offline — has to bring to life the ART + SCIENCE of what’s possible.

That means pressing reset on what we think of as marketing. It means bringing teams from out of their siloes where developers only touch the backend or where marketers sell technologies they may not fully understand. It means enabling true collaboration between the entire marketing team.

In this session, we’ll explore ways WordPress can help you do that.

Please note by registering you are expressing your interest of attendance. Your ticket will be confirmed one week before the event. If you have any questions, please do not hesiate to contact Alise –

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Thu, 18 Jun 2020
10:00 - 11:00


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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