BIMA Programmatic Forum Series | Paid Social

Posted by BIMA

A practical, forward thinking & interactive Forum from the Programmatic Council.

Online Only Event: We will send you a meeting link once you sign up . This is a BIMA Member only session. For more information on becoming a BIMA Member visit the BIMA Site or email

Paid Social

The BIMA Programmatic Forum Series returns with a third session designed to create an environment for practitioners to get together and discuss a variety of participant-led topics that relate specifically to the rapidly-evolving world of Paid Social.

Whether you’re an in-house expert, a one-person department in an agency, or part of a larger team, the Programmatic Forum provides the opportunity to speak to those outside of your network who may offer support, advice on meeting specific challenges, or create a movement for change.

Social Media is where huge amounts of consumer time has migrated, and consequently Paid Social as a practice encompasses a wide range of marketing goals, from driving likes and follows, clicks and conversions through to information and engagement.

The publishers with whom practitioners work are uniquely newsworthy, and credited with being influential in unprecedented areas of life. At the same time these platforms aim to monopolise and monetise more of their users’ time and attention, and to extol the power of brand building, performance and measurement within their walled gardens.

Paid Social practitioners must balance this breadth of possibility with creative complexities, privacy implications and a fluid platform landscape.

The BIMA Programmatic Council was founded to create a platform for the disparate people working in the different strands of Programmatic to be able to come together and share their thoughts, and this is the second in a series of virtual events to aim to cater specifically to this.

Numbers will be limited in order to allow for discussion, with facilitators on hand to encourage everyone to be actively involved and to ensure there’s plenty of valuable insight into topics that will be sourced directly from those attending. Please come prepared to participate, but safe in the knowledge you won’t be put ‘on the spot’.

This is also your chance to shape the agenda for the Paid Social stream of activity for the BIMA Programmatic Council, so please share questions for the group to discuss, as well as ideas for how the Council can provide value to the community.

For this event, Programmatic Council chair Rick Lamb of Jellyfish is delighted to be able to draw on the expertise of Alex Blaikley, Media Director at twentysix, Space and Time’s Paid Social Lead Bruce Tissington and Phoebe Dixon, Senior Social Media Manager at twentysix.

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Your Panel:

Pheobe Dixon, Senior Social Media Manager, TwentySix

Phoebe has worked in digital marketing for the past eight years, spanning across all areas of digital communications, now specialising in social media. She has a strong passion for social; from keeping her finger on the pulse of viral moments to breaking down the best approach for a client strategy. Her professional passion has spilled over to her personal life, running a food Instagram and blog page in her spare time.

Bruce Tissington, Paid Social Lead, Space and Time

After completing a social science degree in Psychology, Philosophy and Economics in South Africa, Bruce began his career in digital marketing as an SEO copywriter, before developing a passion for helping brands use social media channels to connect with their communities through authentic and engaging content. As paid social advertising gained traction in the early 2010’s, it presented the perfect opportunity to exploit his experience in statistical analysis, applying this to paid social performance management and optimisation, with a view to drive direct revenue for clients through social channels.

Bruce moved to the UK several years ago and now oversees an ever-growing Social Team at Space & Time, leading client accounts across a number of verticals, including Taylor Wimpey, Funko, Immaculate Vegan and Vistry Homes.

Rick Lamb, UK MD, Jellyfish

Alex Blaikley, Media Director, TwentySix


Thu, 11 Nov 2021
10:00 - 11:00


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