BIMA Programmatic Council | End of Year Roundtable

Posted by BIMA

Join the BIMA Programmatic Council for an end-of-year roundup, following the Council’s previous compelling discussions on AI and Sustainability in programmatic. This event will be a deeper dive into the pivotal issues shaping the industry, exploring the three key topics:


  • Sustainability Progress: What actions are we seeing on the market a year after the BIMA Programmatic Council Roundtable | Sustainability in Programmatic took place and what solutions are there?
  • State of Play – What to Expect in 2024: Discover key trends for 2024, as the Council dissects the evolving landscape of programmatic advertising.
  • In-Housing and Tech Landscape: Stay updated on the latest movements in the programmatic industry, particularly in technology and in-housing.

Don’t miss this opportunity to contribute to the dialogue on these core themes of the programmatic industry. Open to BIMA members and non-members! The Chatham House Rule applies and places are strictly limited to one per organisation.

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Speaker line-up:

Your host:

Eliette Cremer, Programmatic Council Chair, Programmatic Lead, Space & Time

Eliette is programmatic lead for Space and Time, based in Manchester. She initially joined the company in 2017 in the London office as their first programmatic staff:
“We saw a massive interest for our product offering, and we now have a team of 3, which is a great accomplishment”.

Born and raised in France, she started her career in a Parisian based independent agency in 2013, where she gained experience managing campaigns on Facebook, Twitter, AdWords, Appnexus, DoubleClick, Mediamath…  Moving onto GroupM, the scale of the accounts grew, and so did the verticals: apps, travel, gaming and many more.

But Eliette’s very first experience in programmatic started in 2010 during a placement for a SSP based in the Netherlands: “At that time programmatic was early stage and most of auctions behind the scene was all manual work!”


Maninder Paul, Programmatic Council Member, Paid Media Consultant

Maninder Paul is a B2B Marketing Expert with over 15 years of experience working with high-growth startups, corporates, and agencies. Her journey has allowed her the privilege of working with brands such as Texas Instruments, Vodafone, LinkedIn, Adobe, and Accenture.

Maninder has always wanted to have a purpose, and being in the diversity and inclusion space through mentoring with Bloom and MEFA has given her the opportunity to empower people of colour, particularly women.

She currently co-lead the Women’s Aid partnership for Bloom and is also a trustee for HERA which empowers women survivors of trafficking and abuse to achieve financial independence.

As as a member of the Programmatic Council for BIMA, Maninder continually deepens her understanding of the digital advertising landscape.

She is a mum of 9-year-old twins who are her biggest cheerleaders.

Eline Yara Jeanné, Investigations Manager, Conscious Advertising Network

Eline Yara Jeanné is the Investigations Manager at the Conscious Advertising Network. She has a research and writing background in the space of inclusion and diversity, human rights and countering hate speech in the media and online. Her work at CAN involves designing and leading investigations in line with their manifestos (on topics such as hate speech, mis/disinformation, and sustainability), helping to unearth new areas where advertising is impacting human rights.

Benoit Le Gendre, BIMA Programmatic Council Member, Data and Adtech Strategy Lead, Croud

Benoit is a Data and Adtech strategy lead at Croud, based in the Srewsbury office. He started his career at Croud in 2016 as a paid search executive and now works on the development of advanced solutions and integrations for their clients. His role is to ensure brands and advertisers get the best of the solutions they use mostly across the Google Marketing Platform Stack and help future proofed solutions across their different marketing channels and media buying.

Born in France, he moved to the UK shortly after graduating from a Master in International Management and Marketing at Toulouse School Of Management. He is a keen cyclist and hiker and has a passion for cars and motorsports that led him to compete in a few events as a co-driver and more recently becoming one of the voices of British motorsport hill climbing.





Tue, 12 Dec 2023
10:00 - 11:00


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