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Join the BIMA Programmatic Council for an end-of-year roundup, following the Council’s previous compelling discussions on AI and Sustainability in programmatic. This event will be a deeper dive into the pivotal issues shaping the industry, exploring the three key topics:
Don’t miss this opportunity to contribute to the dialogue on these core themes of the programmatic industry. Open to BIMA members and non-members! The Chatham House Rule applies and places are strictly limited to one per organisation.
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Eliette Cremer, Programmatic Council Chair, Programmatic Lead, Space & Time
Eliette is programmatic lead for Space and Time, based in Manchester. She initially joined the company in 2017 in the London office as their first programmatic staff:
“We saw a massive interest for our product offering, and we now have a team of 3, which is a great accomplishment”.
Born and raised in France, she started her career in a Parisian based independent agency in 2013, where she gained experience managing campaigns on Facebook, Twitter, AdWords, Appnexus, DoubleClick, Mediamath… Moving onto GroupM, the scale of the accounts grew, and so did the verticals: apps, travel, gaming and many more.
But Eliette’s very first experience in programmatic started in 2010 during a placement for a SSP based in the Netherlands: “At that time programmatic was early stage and most of auctions behind the scene was all manual work!”
Maninder Paul, Programmatic Council Member, Paid Media Consultant
Maninder Paul is a B2B Marketing Expert with over 15 years of experience working with high-growth startups, corporates, and agencies. Her journey has allowed her the privilege of working with brands such as Texas Instruments, Vodafone, LinkedIn, Adobe, and Accenture.
Maninder has always wanted to have a purpose, and being in the diversity and inclusion space through mentoring with Bloom and MEFA has given her the opportunity to empower people of colour, particularly women.
She currently co-lead the Women’s Aid partnership for Bloom and is also a trustee for HERA which empowers women survivors of trafficking and abuse to achieve financial independence.
As as a member of the Programmatic Council for BIMA, Maninder continually deepens her understanding of the digital advertising landscape.
She is a mum of 9-year-old twins who are her biggest cheerleaders.
Benoit Le Gendre, BIMA Programmatic Council Member, Data and Adtech Strategy Lead, Croud
Benoit is a Data and Adtech strategy lead at Croud, based in the Srewsbury office. He started his career at Croud in 2016 as a paid search executive and now works on the development of advanced solutions and integrations for their clients. His role is to ensure brands and advertisers get the best of the solutions they use mostly across the Google Marketing Platform Stack and help future proofed solutions across their different marketing channels and media buying.
Born in France, he moved to the UK shortly after graduating from a Master in International Management and Marketing at Toulouse School Of Management. He is a keen cyclist and hiker and has a passion for cars and motorsports that led him to compete in a few events as a co-driver and more recently becoming one of the voices of British motorsport hill climbing.
Emmanuel Agyapong, BIMA Programmatic Council Member, Cloud Systems Engineer (AWS)
Tue, 12 Dec 2023
10:00 - 11:00