Online Only Event: We will send you a meeting link once you sign up . This is a BIMA Member only session. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk
Designed to create a forum for practitioners of any level to get together and discuss a variety of participant-led topics that relate specifically to Paid Search.
Whether you’re an in-house expert, a one-person department in an agency, or part of a larger team, the Programmatic Forum provides the opportunity to speak to those outside of your network who may offer support, advice on meeting specific challenges, or create a movement for change.
Paid Search as a discipline has evolved from being a largely Google, keyword and text ad-centric direct response channel, to encompassing multiple layers within an expanding array of platforms. From Apple Search and App Ads, to Amazon Search and Google Shopping, and from keywords to audiences, the breadth of technical as well as strategic understanding has mushroomed in the last decade.
The number of providers catering to one, some or all of these disciplines, and the complexity of internal teams has also moved at pace, within a rapidly growing and still relatively new space.
The BIMA Programmatic Council was founded to create a platform for the disparate people working in the different strands of Programmatic to be able to come together and share their thoughts, and this is the first virtual event to cater specifically to this.
Numbers will be limited in order to allow for discussion, with facilitators on hand to encourage everyone to be actively involved and to ensure there’s plenty of valuable insight.
This is also your chance to shape the agenda for the Paid Search stream of activity for the BIMA Programmatic Council, so please share questions for the group to discuss, as well as ideas for how the Council can provide value to the community.
Join Tariq Mohammed from 360 OM and Tom De Prez from Jellyfish as we unpack this topic.
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Wed, 02 Jun 2021
10:00 - 11:00
