BIMA Perspectives Council | The Curse of Innovation

Posted by BIMA

Join us to examine, discuss and debate the impact digital media and technology have on people and society.

As we become more aware of the impact of digital solutions on the planet, should we be asking ourselves if the constant desire for new and advanced technology actually make the world a better place?

Innovation is both amazing and a curse. We want to:

  • Start a disruptive, thought-provoking discussion that delves into our approach to sustainability within the agency world
  • Talk about the elephant in the room: sustainability and actual behavioural change within agency world
  • Aim to develop tangible action points based on behavioural change

Is innovation killing the planet? From annual iPhone replacement to endlessly cloud-based photo albums to virtual worlds in the metaverse, every new step in technological and digital advancement uses more energy and creates more waste that is gradually destroying the planet. Is it time to slow progress, or is the future of sustainability found in the world of digital?

This event will consist of two parts. The first part will be a panel element, a disruptive chat with two opposing viewpoints. The second part will be an interactive workshop were we will discuss how we can collaborate as an agency collective.

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Wed, 29 Nov 2023
09:30 - 11:30



London, London, TBC


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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