BIMA Online Masterclass | Programmatic 101

Posted by BIMA

Do you want to get up to date on what’s happening in the programmatic space? Join BIMA and StackAdapt this interactive online workshop.

This is an online event.

Join BIMA and StackAdapt this interactive online workshop designed for anybody that works in digital who wants to know more about what’s happening in programmatic.

This isn’t a deep dive for programmatic experts, it’s an essential guide for anybody that wants to understand more about the space, how it impacts other parts of the business, and to get a feel for future trends. No direct experience required!

In this session, we’ll cover:

The Past — understanding the ecosystem of programmatic, how it has evolved and how we got to where we are today,

The Present – Understanding terms, channels and tactics,

The Future – Regulations, new channels and formats and what to expect,

Basic Media Strategy and how it applies to your business.

What will I gain?

You will leave with a grounded understanding on the programmatic space and how it works with other channels in the marketing mix. You’ll also get a digital certificate upon completion of the masterclass.

What will I need on the day?

The masterclass will be run through StackAdapt’s Academy, you can sign up here to save some time.

You will need a smart phone to complete the course, or a laptop.

Book now to secure your space!

Meet your speakers

Samantha Allison, Manager of Client Services at StackAdapt

Samantha has been working at StackAdapt for nearly four years. She originally started her time at StackAdapt working in Toronto, Canada. As of January 2021, Samantha moved to London, UK to help kick-start StackAdapt’s expansion into EMEA. Over the last 1.5 years, Samantha has gained a deep understanding of the programmatic landscape across various markets within the UK and EU.

Khaled Alfangary, Manager of Client Services at StackAdapt

Khaled has over 7 years experience in the programmatic ecosystem working across multiple DSPs and Ad-servers on a whole range of verticals from retail, luxury fashion, and B2B. He is an advocate for strategic use of different channels with a focus towards brand awareness and direct response strategies—winning him several awards in the industry. With a background in Chemical Engineering, Khaled is passionate about adopting a data-driven approach in any campaign he runs.

Please note this is a joint event your data will be shared between StackAdapt and BIMA.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Wed, 07 Sep 2022
09:00 - 10:30


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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