BIMA NW Roundtable | Entertain me or else: How Gen Z is changing everything

Posted by Louise Finch

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Because they grew up immersed in a digital world, Gen Z’s level of dependency on digital experience is more pronounced than other generations. They turn to the web expecting authenticity, entertaining videos and content, and a personalised experience. If you’re not adapting your strategy, you could become obsolete. Hear WP Engine’s James Dowell discuss how this generation will change the future of the web thanks to the evolving expectations for their brand interactions.

This event is accessible by Invite Only

Speakers

James Dowell specialises in market development for high growth technology companies. With 13+ years of experience in the technology services industry, he spent a decade contributing to the growth of Rackspace EMEA from 10 to over 1,000 people. Currently, he leads Enterprise Sales for WP Engine, the largest global platform for WordPress as a service.

https://www.linkedin.com/in/dowelljames/

We are being hosted by MediaChain and will also have the opportunity to hear from Alex Ayin – Commercial Director at Media Chain and George MacGill – Head of Innovation.

Media Chain is a global social-first publishing house that works with leading brands such as Amazon, ASOS, Superdry and Universal. Alex Ayin heads up the strategic partnerships team to ensure continuous revenue growth for Media Chain. Alex is a psychology enthusiast, with extensive knowledge in how the brain can influence and inform marketing decisions.

https://www.linkedin.com/in/alex-james-ayin-44385734/

George MacGill’s team of experts have masterminded a number of industry-firsts and made a name for themselves as social media pioneers. George has an incredible eye for how human behaviour shapes the adoption and change of new technologies. His remarkable digital intuition has kept Media Chain at the forefront of the social landscape, helping the global brands they work for to create the conversation online.

https://www.linkedin.com/in/george-macgill-bab687168/

Date

Tue, 26 Feb 2019
08:30 - 10:00

Location

Media Chain,
North West

Media Chain 127 Portland Street Manchester1  M1 4PZ

Price

Free

Louise Finch

Community Lead - North West, BIMA

Lou started her career in event management 20 years ago and went on to set up her own business running exhibitions, fashion shows and conferences across the UK.  After this she went on to be Ops Director for an international Charity before running marketing and sales for an outdoor pursuits firm and finally marketing and development projects for an ecommerce company.  Highly organised and passionate about digital, Lou joined BIMA in 2016 to support and grow the Liverpool BIMA community, co-ordinating the yearly events calendar and grass-roots initiatives.

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