BIMA Masterclass | Using AI to Gain a Competitive Edge for your CX

Posted by BIMA

Online event. You will receive connection details after registration.

BIMA Members Only

The 3rd Tuesday of every month is the regular spot for BIMA’s new masterclass programme – offering digital professionals practical solutions that can be used within the workplace.


In a competitive environment, AI can play a central role in enabling businesses’ to extract insights at the right time to improve return on investment (ROI) and increase revenue. This masterclass will help marketers keep up with AI techniques and understand how to use them to gain a competitive edge throughout the customer experience. Exploring techniques from the basics through to the advanced, it will highlight how AI has become part of our daily lives and look into how it can be used to measure and enhance the customer experience.

What will you learn?

By the end of this masterclass your takeaways and key learnings will include:

– What AI is, it’s history

– AI uses and future applications

– How AI can support and be applied to the customer experience

Who is it for?

This masterclass is designed primarily for individuals working in strategy, client services, data analysis and digital marketing. Previous knowledge of AI is not required. If you’re looking to learn how to leverage artificial intelligence to advance a business or brand, this masterclass is for you!

This hands- on, interactive masterclass is designed for BIMA Members only. Don’t miss out as spaces are limited. Sign up now.

For more information on becoming a BIMA Member visit the BIMA Site or email

Jaimie Patel , SVP Marketing Science at Critical Mass

Jaimie Patel is SVP, Marketing Science responsible for leadership across data strategy, insights and data science for clients globally. Jaimie has worked in the field of data and AI both on the agency side with AKQA and R/GA and with technology start-ups in Los Angeles and Amsterdam and a data consultancy start up in the UK. She has worked with global brands across verticals including retail, automotive and health and finance with a focus on driving business growth and efficiency through innovative data driven strategies.

This masterclass is facilitated by…

Please note this is a joint event your data will be shared between Critical Mass and BIMA.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Tue, 14 Dec 2021
10:00 - 11:00


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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