BIMA Masterclass | Pricing Video Content for Agencies

Posted by BIMA

A 60-minute interactive masterclass with High Tide on how to effectively commission video content.

BIMA Members Only

The 3rd Tuesday of every month is the regular spot for BIMA’s popular masterclass programme – offering digital professionals practical solutions that can be used within the workplace.


Brands need to use video content, now more than ever. As audiences spend an average of two hours online each day, brands must release video content that is engaging and delivers value for their audiences.

For agencies, this means supporting clients with campaign concepts, finding a production company, letting clients know the budget and explaining the process. This can be hard when working at a fast-pace, and you’ve not got an in-depth knowledge on the intricacies of the process or how to price video content.

What will you learn?

By the end of this masterclass, your takeaways and key learnings will include:

– The fundamentals of pricing video content (such as where to start and what to include),

– How to spot possible ‘hidden’ costs,

– Three ‘real life’ examples of content High Tide made and the cost associated with them,

– How to give clients ballpark figures for high end online visual content,

– How to explain the breakdown of costing content to clients.

Who is it for?

This session is ideal for creatives, account directors, agency owners and anyone in creative agencies who wants to commission video content on a regular basis.

This hands- on, interactive masterclass is designed for BIMA Members only. Don’t miss out as spaces are limited. Sign up now.

For more information on becoming a BIMA Member visit the BIMA Site or email

About Alex Porter-Smith

This session will be run by Alex, one of High Tide’s co-founders and Head of Production.

Alex is passionate about supporting others to understand high end video content and to make the process easier for everyone involved. Some of High Tide’s clients include: Glenmoragie, Ardbeg, Tesco Bank, JustEat Cycles, Historic Environment Scotland, Boë Vodka and Edinburgh Napier University.

This masterclass is facilitated by…

Please note this is a joint event your data will be shared between High Tide and BIMA.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Tue, 22 Mar 2022
11:00 - 12:00


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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