BIMA Masterclass | Neurodiversity: how to embrace differently wired brains

Posted by BIMA

Neurodiversity has the potential to be a key ingredient to the success of digital – join this 90-minute masterclass to find out how.

BIMA Members Only

The 3rd Tuesday of every month is the regular spot for BIMA’s popular masterclass programme – offering digital professionals practical solutions that can be used within the workplace.


A topic on everyone’s radar right now, neurodiversity has the potential to be a key ingredient to the success of digital – both in our teams and our services and products – but how do you embrace differently wired brains?

Join Lynn Pilkington and Angela Prentner-Smith from This is Milk for this 90-minute, interactive masterclass to understand what neurodiversity means for you, and your people, and how it can drive innovation in 2022.

What will you learn?

By the end of this masterclass your takeaways and key learnings will include:

– A comprehensive overview of what neurodiversity is,

– Understanding the benefits, and barriers, of embracing neurodiversity,

– What it means to work in a neurodiverse team (using This is Milk as a case study to explore a real life example),

– How embracing neurodiversity can positively impact the future of the digital industry (supported by a case study of a digital platform being developed with neurodiversity at its core) .

Who is it for?

This session is aimed at sector and team leaders who want to learn more about how embracing neurodiversity can not only positively impact your own team, but the future of the digital industry as a whole.

This hands- on, interactive masterclass is designed for BIMA Members only. Don’t miss out as spaces are limited. Sign up now.

For more information on becoming a BIMA Member visit the BIMA Site or email

About Lynn Pilkington

Lynn Pilkington is a professional problem solver and pivoter on a mission to create an inclusive world where everyone belongs. Combining her expertise of equalities and engagement, her value lies in building inclusive, meaningful and impactful workplaces, communities and learning experiences.

Lynn is a multidisciplinary professional with an insatiable thirst for learning. A natural networker, her heart sings when sharing her insights and supporting individuals, teams and organisations to make actionable change. Her love of ideas is equally matched by her love of to do lists.

Underpinned by a drive to transform business and learning, her education and professional experiences encompasses many sectors, subjects and situations. Equally comfortable pitching policy to politicians and handing out flyers at Freshers Fairs, her key strength lies in being able to truly ‘speak’ the language of her target audience and bring them along for the journey.

About Angela Prentner-Smith

Angela is a highly skilled, inspiring and innovative digital leader. With an unwavering dedication to customer and human-focused design and change within organisations, she has the leadership ability, strategic thinking and problem-solving skills needed to transform businesses.

Angela has been working in digital before it was even called digital – embedding human-centred design practices into change and software programme methods, products and service. She has the rare experience of being involved in digital change and transformation end to end within a business – not just front end.

This masterclass is facilitated by…

Please note this is a joint event your data will be shared between This is Milk and BIMA.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Tue, 26 Apr 2022
10:00 - 11:30


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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