BIMA Masterclass | From Cold to Gold

Posted by BIMA

From Cold to Gold – A Strategy for Winning New Business


The 3rd Tuesday of every month is the regular spot for BIMA’s new masterclass programme – offering digital professionals practical solutions that can be used within the workplace.


There are 4 key elements to winning new business:

  • Define your differentiator
  • Refine your targets
  • Form an empathetic and personal approach
  • Close

In this masterclass you’ll explore new techniques for doing all of the above.

  • You’ll learn how to identify what your customers really care about, and how to use your most exciting skillsets and capabilities to stand out.
  • You’ll learn how to refine your scope of vision when it comes to the brands you want to target, and how to get to the heart of what really matters to them.
  • You’ll discover the 3 Ps of marketing to help you connect with targets: Personality, Perseverance and Pertinence.
  • And you’ll learn how to tailor the way you close, so there’s more chance of your target saying ‘yes’.


You can’t take a one size fits all approach to finding new business. Every potential new client values something different about you, from your business’ capability and experience to its diversity or its commitment to sustainability.

So approaching each new target requires tailoring your strategy to match their expectations and ambitions. In this Masterclass you’ll find out how to win new business more successfully and consistently.

Who is this for?

Everyone involved in building business strategy who wants to explore more reliable ways new ways to win business.

This hands- on, interactive masterclass is designed for BIMA Members only. Don’t miss out as spaces are limited to one per organisation. Sign up now.

For more information on becoming a BIMA Member visit the BIMA Site or email

Your Facilitators:

Dario Pagani, Director of Brand Services, Ingenuity

Dario is Ingenuity’s first ever Director of Brand Services. He helps brand leaders find, meet and learn about agencies that can solve their business challenges and facilitate their next phase of growth. He previously held the role of Head of Brand for two years, building relationships with notable brands, including Carlsberg, Funding Circle and General Mills. In 2020, he launched Gale Health, the UK’s first D2C subscription box that helps people safely re-join society after the pandemic-induced lockdowns.

Chris Kemp, Founder and CEO, Ingenuity

Chris set up Ingenuity 15 years ago, when he was just 25. His drive, work ethic, fear of failure and impatience have helped him organically grow the agency, now made up of nearly 50 team members making business for business by matching world-famous brands with marketing services agencies. Thanks to the team’s unrivalled industry knowledge and expertise in building relationships, Ingenuity offers seven new business services – lead generation, agency recommendations, content, PR, brand partnerships, events and insight. As a result of the breadth of its offering, Ingenuity has no direct competitors.

In partnership with:

Please note: As this is a joint event your data will be shared with both BIMA and ingenuity.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Tue, 15 Jun 2021
10:00 - 11:00


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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