BIMA Masterclass | Embracing an innovation mindset

Posted by BIMA

Online event. You will receive connection details after the registration.


The 3rd Tuesday of every month is the regular spot for BIMA’s new masterclass programme – offering digital professionals practical solutions that can be used within the workplace.


It’s not always easy to ignite innovation in an organisation. But with the right tools and frameworks, and through some highly interactive exercises, you can equip your people with the capabilities to:

  • Apply innovation to solving business and customer challenges
  • Launch innovation projects that succeed
  • Connect innovation with the customer experience
  • Drive innovation in a way that improves business results

In this masterclass, you’ll discover the concrete tools and frameworks that make innovation easier and more successful, delivered in a collaborative way that replicates the innovation process.


‘Innovation is the key to business success’. You’ve probably heard that a thousand times. But innovation is hard. Innovation initiatives often fail. Innovative companies often struggle to stay innovative. And even when what you create and how you create it is innovative, it’s not always easy to turn that into results. The key to success is adopting an innovation mindset.


This masterclass is designed for individuals, teams and businesses who are looking to:

  • Kickstart innovation activities in their organisations
  • Build their innovation capabilities further
  • Apply innovative approaches to the way they work

Spaces are limited to one per organisation. Sign up now.

For more information on becoming a BIMA Member visit the BIMA Site or email

Your facilitators:

Dave Lowe, Head of Experience Consulting at Digitas UK

Dave is responsible for leading the Experience Consulting offering at Digitas. This means that Dave is focused on the organisational and commercial implications of the digital projects we deliver for clients such as Honda and Hastings Direct. Dave is a former management consultant joining Digitas from Accenture in 2015, where he delivered complex change programmes across a range of industries.

Valeria Corna, Strategy Partner at Digitas UK

Valeria is a strategy partner at Digitas within the Experience Consulting team. Her passion is bringing together people from different departments, backgrounds and perspectives with customers, to co-create meaningful and innovative digital services and experiences and strong platforms for internal change.

Whilst working at Digitas, Valeria has worked across digital innovation and experience strategy on a number of clients including Samsung, Santander and GSK.

This Masterclass is delivered in partnership with Digitas:

Please note: As this is a joint event your data will be shared with Digitas and BIMA.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Tue, 18 May 2021
10:00 - 11:30


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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