BIMA Masterclass | Data: A guide to humans

Posted by BIMA

Online Only Event: We will send you a meeting link once you sign up . BIMA Members Only

The 3rd Tuesday of every month is the regular spot for BIMA’s new masterclass programme – offering digital professionals practical solutions that can be used within the workplace.


This masterclass draws on the material from the book Data: A guide to humans by Phil Harvey and Dr. Noelia Jimenez Martinez. In this workshop, Phil and Noelia will introduce you to the concept of cognitive empathy and how it has the ability to transform your data practices and the associated impacts on the environment, society and industry.

Why you should attend?

The session will include interactive exercises that show how to practice cognitive empathy and how to apply it to data work – from strategic thinking to writing code.

At the end of the session, you will have learnt:

– About cognitive empathy and how to apply it

– How cognitive empathy will make you more successful

– A methodology and set of skills to practice to further your knowledge and understanding

Who is it for?

This is for you if you work with data, or work with those who do!

This hands- on, interactive masterclass is designed for BIMA Members only. Don’t miss out as spaces are limited to one per organisation. Sign up now.

For more information on becoming a BIMA Member visit the BIMA Site or email

Your Facilitators:

Phil Harvey, Autonomous Systems Architect, Microsoft and Dr. Noelia Jimenez Martinez, SR Partner Technology Strategist at Microsoft

Materclass will be hosted by Lisa Talia Moretti, Digital Sociologist at Ministry of Justice UK

Phil Harvey, Autonomous Systems Architect, Microsoft

Phil is a big beardy AI geek who loves working with data and solving interesting problems. He is especially interested soft skills for technical people in data, empathy, ethics and in the impact of data on what people know and how they know it. Starting his career with a BA in AI, he has worked in a wide range of industries from surveying, to architecture, to advertising, to being the CTO and technical founder of a data start-up. Phil now works at Microsoft as an Autonomous Systems Architect in Microsoft Research.

Lisa Talia Moretti, Digital Sociologist at the Ministry of Justice

Lisa Talia Moretti is an award-winning Digital Sociologist and tech ethics activist based in London. She currently holds the position of Digital Sociologist at the Ministry of Justice. For more than a decade, Lisa has researched and written about the relationship between technology, information and society for a diverse range of clients including Ministry of Defence, Adobe, Virgin, BlackRock, Hyatt, The Olympic Games Foundation, National Geographic and many others. During this time, Lisa has also presented keynotes and run workshops to global audiences from a wide range of business backgrounds on the impact, opportunities and challenges of emerging technologies. Passionate about diversity in all its forms, Lisa believes that the key to unlocking the true value of advanced technologies lies in making them democratic and accessible for the many, not the few.

Lisa is an Associate Lecturer in the Institute of Management Studies at Goldsmiths (University of London) and a Visiting Lecturer at Cardiff University in the School of Journalism, PR and Cultural Studies. Her teaching area of expertise is Digital Research Methods, Design Thinking, Campaign Analytics and Brand Strategy. Lisa’s research projects with Goldsmiths and King’s College have seen her collaborate with To Play For, ipsoft, Adobe, Mindshare and Rackspace. Her research covers a range of technologies including AI, chatbots, VR and AR, and wearable technology and has gained international coverage with Wired, CNN, BBC, Fast Company, Campaign, Techcrunch, Forbes and others.

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Tue, 17 Aug 2021
10:00 - 11:00


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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