BIMA Hangout | Innovations for agency growth for 2021

Posted by BIMA

Innovations for agency growth for 2021

Curated by BIMA’s Growth Council


With client needs evolving at pace during Covid-19, agencies have been forced to innovate. And by pivoting services as well as marketing, selling and managing relationships in new ways, many agencies now find themselves closer to clients than ever before.

So with the pandemic passing and confidence returning, the big question for 2021 is how much we’ll return to normal – and which new habits, mindsets and ways of working we should aim to retain.

Join us for a lively panel debate where we’ll be discussing learnings from the last 12 months, as well as future trends and how agencies can build on their innovations and maximise momentum as – we hope – UK lockdown eases.

Who is it for?

Curated by BIMA Growth Council this event is designed for agency leaders, new-business and client service people, and anyone responsible for accelerating agency growth in 2021.

For more information on becoming a BIMA Member visit the BIMA Site or email

Your Host:

Robin Bonn – Founder, Co:definery

Robin Bonn is the founder of Co:definery, a specialist management consultancy for agencies. He advises CEOs and Founders on improving standout, conversion and profit by getting beyond dated ‘best practice’ and adopting a more modern approach to growth.

He’s also a Marketing Week columnist, a founding member of BIMA’s Growth Council and a mentor for SheSays, as well as a former member of the IPA’s New Business Group and Direct Marketing Association’s Agencies’ Council.

Prior to launching Co:definery, he spent nearly 20 years in growth roles, from start-ups to global networks, as well as independents gearing up for sale. His agency career ranged from creative, media and CRM, to content, technology and consulting, during which he helped secure business from the likes of P&G, Skype, Eurostar, Spotify, Microsoft, Facebook and Ford.

Our Speakers:

Rebecca Crook, Chief Growth Officer at Somo Global & BIMA Growth Council Chair

Rebecca has over 20 years agency experience working purely in the digital transformation and innovation sector for the last 10 years working with both UK and global brands . She has worked at some of the most well-known agencies helping scale and grow them. At Somo, Rebecca leads the UK client business both for current clients and prospective clients as well as having responsibility for the marketing strategy and Somo brand.

Outside of work Rebecca has extensive NED and Director level experience having sat on the National Trust Strategic Board as well as spearheading a £10million fundraising project to bring the country’s only Grade II* listed lido back into use. She is currently a NED with Transport for London museum, Director sitting on the Royal Pavilion & Museum Trust Board and a Trustee with The Martlets sitting on the finance and governance committee.

Rebecca enjoys working with clients to understand their business challenges to help set them up for success in delivering customer-centric experiences that give them the edge over competitors to meet the rising expectations of today’s customers.

Angus Crowther, Co-Founder of Alchemists

Angus is the Co-Founder of Alchemists and is a specialist at new business and growth, having led over 300 high-impact pitches for some of the world’s leading brands including Lloyds Banking Group, Delta Air Lines, Samsung and GoCompare. He is also the Client Lead for some of our other services including Inhouse agency creation, Client / Agency evaluations and Ways of Working.

Prior to founding Alchemists in 2019, Angus helped set up Oystercatchers and was part of the management team who sold the company to Centaur Media in 2017.

Angus also has 15 years’ experience agency side working in Hong Kong, Madrid and London and therefore has invaluable knowledge of the agencies and their key people. He also understands how to get the best out of agencies and how to empower Marketing teams to do so. Angus speaks French, Spanish and German but is nonetheless a champion for English wine.

Rebecca McKee, ex Head of Brand eBay, BIMA Brand Council

Rebecca is a Global Brand Leader best known for brand storytelling, positioning and growth strategy for iconic consumer brands. With over 20 years’ experience Rebecca has worked with numerous agency partners to deliver many notable campaigns for eBay, Sky and Virgin Atlantic.

Rebecca has experience both client & agency side across numerous sectors including ecommerce, travel & entertainment.

Rebecca is a spokeswoman on the BIMA Brand Council- discussing the future of on & offline marketing for brands.

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Thu, 08 Apr 2021
10:00 - 11:00


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