BIMA Hangout | Too Old for Digital, Too Young for Marketing?

Posted by BIMA

How to share knowledge to build a better balance of new digital natives and experienced marketers. By BIMA’s Brand Council

What?

If you’re an experienced ‘traditional’ marketer, there’s huge potential in the knowledge you could share with the new generation of digital natives. And if you’re part of that digital native generation, sharing your perspective – and your familiarity with new agile and dynamic approaches – could help experienced marketers see things in a new way.

So how do brands find the right balance? Join our expert panel and guest speaker to explore how to share knowledge and experience across your business, to the benefit of everyone.

Why?

We are seeing a talent shift in brand marketing roles. Today, new digital natives are working alongside experienced brand marketers and it’s fair to say that whatever ‘camp’ you’re in, it can sometimes feel like the other is moving at a different speed. But what could our landscape look like if it was truly one speed for all?

In this session we’ll examine the new state of digital marketing, explore ways of embracing and combining new and traditional approaches for benefit of both, and look at the brands who are already doing this well.

This event is open to BIMA Members and Non- Members. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk

Will Harvey, Global Digital Innovation Manager, Diageo

Will Harvey is Global Digital innovation Manager, as part of the Futures Team that sits within Diageo’s CoDe, assuring that Diageo stays at the forefront of all things digital.

With the focus on leading the Test and Learn agenda exploring new and emerging technologies, behaviours and Startup’s, to then Deploy and Enable Sustainable and Scalable Digital Innovation.

He advises as one of the directors at Innovation Social, was part of BIMA 100 and HClub 100 in 2017, and has previously worked at both VCCP and Ogilvy looking to find the intersection of Creativity and Technology.

Rebecca McKee, ex Head of Brand eBay, BIMA Brand Council

Rebecca is a Global Brand Leader best known for brand storytelling, positioning and growth strategy for iconic consumer brands. With over 20 years’ experience Rebecca has worked with numerous agency partners to deliver many notable campaigns for eBay, Sky and Virgin Atlantic.

Rebecca has experience both client & agency side across numerous sectors including ecommerce, travel & entertainment.

Rebecca is a spokeswoman on the BIMA Brand Council- discussing the future of on & offline marketing for brands.

Bronwen Foster-Butler, Marketing Director, PANGAIA

Bronwen is Marketing Director at Materials Science brand PANGAIA – famous for their colourful, sustainably produced track suits, as well as for reaching $75m in revenue in 2020.

Previously, Bronwen built out and led the Brand team at lululemon for EMEA – bringing the iconic Canadian brand and their community-first marketing approach to the European market.

Bronwen cares passionately about bringing purpose-led brands to life through leadership and culture, as well as through content and marketing. She loves memes, remote working, and consuming other people’s baking.

Andrew Marsden, Business Strategy Consultant

In his brand marketing career Andrew has been presented with several high – profile awards for innovation and creativity including Gold Canne’s Lions, Gold EFSP’s, Aerials and APG’s. He is a past winner of the MCCA Client of the Year Award and was recognised as The Daily Telegraph Jaeger Le Coultre Marketing Director of the Year in 2004.

His agency career includes board responsibilities in several full service, digital, direct marketing, PR, SEO, sales promotion and experiential agencies.

Andrew has served on the Governmental Advisory Committee on Advertising, is a former director of the Audit Bureau of Circulations, the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice. Andrew is a former Chairman of the Institute of Promotional Marketing, the Incorporated Society of British Advertisers, is a Past President of The Marketing Society and chaired of The Advertising Standards Authority Code Review which set the codes which govern all marketing communications in the UK. In 2011 he was the Independent Reviewer in the Armed Forces Communications Capability Review.

He is a past Master of the Worshipful Company of Marketors, is a member of the Livery Committee of the City of London, Chair of the Financial Services Group of Livery Companies and The Debating Group.

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Date

Thu, 30 Sep 2021
16:00 - 17:00

BIMA

BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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