BIMA Hangout | Demystifying Programmatic

Posted by BIMA

This session seeks to demystify the jargon around the programmatic.


The conversation around Programmatic advertising is often dominated by platforms and jargon. But with more spend and a broader range of media moving into the realm, what are the real opportunities and challenges?

  • What do marketers mean by ‘programmatic’ – where did it come from, and where is it heading?
  • Why might the end of the cookie be a watershed moment?
  • How are publishers evolving in the era of programmatic?
  • How does the industry improve understanding of programmatic to potential recruits, and what are the key first steps in a career?

Hear from a panel of experts with backgrounds within agencies, clients, media owners and platforms on what their priorities are for 2021 and further into the future, and what they would like to see as the prevailing topics of discussion beyond the platforms.


  • Rick Lamb, UK MD, Jellyfish
  • Eliette Cremer, Programmatic Lead, Space and Time
  • Alex Blaikley, Media Director, Twentysix
  • Aysha Thompson, Programmatic Search Strategy Director, Captify

Our Host:

Rick Lamb, Managing Director UK, Jellyfish

Rick Lamb is the UK Managing Director of Jellyfish, a digital partner to some of the world’s leading brands. He joined Jellyfish via the acquisition in April 2019 of Latitude Digital Marketing, where he fulfilled senior roles moving from Head of Operations to a Director role encompassing all client, capability and commercials elements.

After training as a journalist, Rick began his career in media in London with ZenithOptimedia Group in a nine-year stint that took him from a graduate press buyer to Head of Search, and was VP, Paid Search at iProspect before returning to his native North West with Latitude.

Our Speakers:

Eliette Cremer, Programmatic Lead, Space and Time

Eliette is programmatic lead for Space and Time, based in Manchester. She initially joined the company in 2017 in the London office as their first programmatic staff: “We saw a massive interest for our product offering, and we now have a team of 3, which is a great accomplishment”. 

Born and raised in France, she started her career in a Parisian based independent agency in 2013, where she gained experience managing campaigns on Facebook, Twitter, AdWords, Appnexus, DoubleClick, Mediamath.  Moving onto GroupM, the scale of the accounts grew, and so did the verticals: apps, travel, gaming and many more. But Eliette’s very first experience in programmatic started in 2010 during a placement for a SSP based in the Netherlands: “At that time programmatic was early stage and most of auctions behind the scene was all manual work!”

Alex Blaikley, Media Director, Twentysix

As Media Director at twentysix, Alex is responsible for bridging the gap between digital strategy and channel delivery. Having worked at Telegraph Media Group, Sky, Google and more recently at network and independent digital marketing agencies, his experience covers both online and offline media across all advertising categories.

Aysha Thompson, Programmatic Search Strategy Director, Captify

As Programmatic search strategy director, Aysha’s role is to support the growth of Captify’s programmatic offering (PSI – Programmatic Search Intelligence), working closely with agencies and advertisers in a consultative manner. PSI gives brands the control to activate and seize the most relevant audiences instantly, through any DSP. As well as platforms she has a background that encompasses agency and client side roles having previously worked at Latitude, Rocketfuel, S4M and AO.

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Wed, 10 Feb 2021
10:00 - 11:00


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