BIMA CS Breakfast – Reinventing Client Services in Practice

Posted by Anna Doyle

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The sands on which the client/agency relationship stands are shifting. This means that the landscape for client services also continues to change. Previously at BIMA events, we’ve had forecasts of how agencies will reinvent the client interface and what clients want from a future state. This upcoming event will look at four different cases where there has already been a strong divergence from the traditional agency model. It’s not the future anymore, this is the reality of agency life today.

Come and join us for a breakfast session and hear the speaker’s’ experiences, their learnings from pursuing a different operating model and their further predictions. The event will comprise of individual contributions, a joint discussion panel and questions/answers from the floor.

This will be of particular interest to the heads of client services and senior members of their team.


The speakers include:

Gareth Edwards, Principal, Deloitte Digital Scotland 

Gareth leads Deloitte Digital’s Scottish Studio. Deloitte Digital is a creative digital consultancy, half agency half consultancy. Gareth has over 17 years of industry digital experience and has lead client side digital teams for some of the biggest financial services brands in the UK. Gareth is embedded in the Scottish agency culture and has worked alongside most of the leading digital agencies in the market.

Georgie Mack, Managing Partner, Made by Many

As Managing Partner of Made by Many, Georgie Mack leads the product innovation consultancy. Previously she spent eight years as Business Development Director at IDEO. Georgie has more than 20 years of industry experience across networked agencies and independents.

Amanda Morrissey, President of Global Client Strategy, Publicis Spine

Having been General Manager of AKQA and CEO of Publicis Media UK, Amanda was promoted in the latter half of 2017 to run the newly created data, technology and cloud computing division at Publicis. During her tenure of Publicis Media, she successfully retained the c £210m account of P&G and also used the Publicis client services concept of “Power of One” to that client’s benefit.

John Sinclair, CEO and Founder of ustwo

Sinx founded ustwo in 2004 with his business partner Mills. As CEO Sinx is responsible for setting and monitoring ustwo’s strategic direction and leading the global collaboration between all studios. The ustwo studios are in London, Malmo, New York and Sydney. With over 20 years experience in the design and technology industry, Sinx has worked with blue chip clients in a range of industries from consumer electronics, to retail, finance and health.

Nicki Sprinz, MD of ustwo and chair of the BIMA CS Council will be the moderator.

Nicki leads ustwo’s UK studio based in London. She co-founded Ada’s List when she was on maternity leave because working for better diversity in the creative and tech industry is her personal mission. At ustwo she supports an amazing community of talented designers, developers, product leads, coaches and strategists to create work with organisations that want to make a meaningful impact. 


Tue, 13 Feb 2018
08:00 - 10:00


ustwo studio, 62 Shoreditch High Street, London, E1 6JJ,

ustwo studio, 62 Shoreditch High Street, London, E1 6JJ For those unable to attend in person we will be live-streaming the event. Contact if you would like to be emailed with live streaming details.



Anna Doyle

Employer Liaison Officer, University of Glasgow

A member of the BIMA Team since 2012, Anna‘s time is focused on the day-to-day operations of BIMA, building BIMA communities across regions and disciplines and, best of all, spending time with BIMA members to learn more about their business challenges and aspirations. Based in Glasgow, Anna is also responsible for delivering member services and support for BIMA Scotland. Everyday offers a new insight.

Previous experience includes 4 years in the BBC Arabic Service newsroom, heading up a pan-BBC World Service change management programme, and working in a diverse range of industries from financial derivatives trading, petroleum engineering and spring manufacturing.

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