BIMA Breakfast Briefing | The Future of Social & How To Get Ready For It

Posted by Maria Chuhraeva

Visit profile

Once upon a time, not that long ago, there was no Facebook, Twitter, Instagram or Snapchat. We didn’t need to whittle down our thoughts into 140 characters, watch animal videos or show the world our holiday pictures.

It’s not new news that social has become the ‘hip’ marketing tool to reach your audience, usually millennials, but with social media changing almost daily, it’s often hard to keep with the next trend or understand where social will take digital and marketing in the next couple of years.

Join BIMA and a panel of industry experts to uncover the next big thing in social and what you can do today to prepare for it. We’ll give you a whistle-stop tour of how brands and agencies are embracing new social technologies and channels, and some of the best (and worst) examples of how they’re being used.


Alex Packham, Founder and CEO of ContentCal

Alex Packham is the Founder and CEO of ContentCal, a social media marketing company providing a social media software and marketing services. His business originally started as a social media agency from his bedroom in 2014 when Alex was 23.

Since then ContentCal has had over £1m in private investment, has grown to 30 team members across 3 offices and launched its own social media software platform that saw over 3,000 businesses sign up in 2017 alone. Previous to this Alex ran in ODEON Cinemas and NOW TV’s social media team.


Essi Nurminen, Senior Community Manager, Born Social

Essi is Senior Community Manager and part of the leadership team at Born Social, the world’s leading social media agency for Davids (not Goliaths). These are the smart, brave, fast-moving brands, who don’t need big budgets to create effective social media strategies. They rely on out-thinking rather than out-spending their Goliaths to win, and that relies on brilliant community management delivered by her team day-in, day-out.

She spreads her time between running some of the agency’s largest accounts, growing and leading the young, ambitious team and helping guide the growth of the overall business.

In previous roles, Essi has been the driving force behind some of the world’s most well known – and socially orientated – brands. Essi is a big believer in the opportunity social media offers to brands of all shapes and sizes, and she speaks regularly about social media, digital marketing and the communications industry.

Jake Dubbins, Co-Founder and Managing Director, Media Bounty

Jake is co-founder and managing director of Media Bounty, a creative social media agency with a conscience. He advises clients as diverse as Bodyform, Heinz and Rebel Yell on using social to drive long-term brand growth, and runs training sessions in brand communications for business leaders in partnership with Grant Thornton. He is a passionate advocate of business as driver of social good. Media Bounty has funded the purchase of nearly 700 acres of critically threatened habitat through World Land Trust and the agency team volunteer for environmental, homeless and social cohesion charities. He is an unpaid adviser to Stop Funding Hate.

Zanna Wharfe, Senior Strategist, We Are Social

Blaise Grimes-Viort, Chief Services Officer, The Social Element


Tickets are free for BIMA members or £50 + VAT for non-members. To get your BIMA Member discount code email


8.30am – Arrive, coffee and networking

8.45am – Talks kick off

10am – Talks end

Join us and our awesome line-up of speakers, and start your morning as you mean to go on!


Tue, 23 Jan 2018
08:30 - 10:00


The Club at the Ivy,



Maria Chuhraeva

Design & Marketing Executive

I joined BIMA end on 2014 and have been loving it since. I take control of our in-house design and brand keeping as well as marketing and our social channels. Unofficially tech support and fixer of all.

Visit profile

Latest Events