BIMA Breakfast Briefing – Is SEO Dead?

Posted by Trishelle Tailor

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Join us and Caliber as we will be taking a look back over the World’s relationship with SEO, from ‘The Internet is a Fad’ through to ‘Is SEO dead?’. A quick introduction will be followed by an expert panel discussing the future of Search and implications on the wider digital landscape.

Timings of Event:

08.30 – 09.00 Arrival, breakfast and networking
09.00 – 10.00 Panel Session
10.00 – 10.30 Closing remarks and networking


As usual BIMA members can claim one free ticket to this event by emailing and additional tickets can be purchased through Eventbrite at the member rate of £5.00


Martin Reed, Head of SEO, Caliber Interactive

William Wallace, Head of SEO at Toolstop (formerly Head of SEO at Trespass)

Blair Walker, Head of Search, Tesco Bank


Fri, 24 Mar 2017
08:30 - 10:30


Apex Waterloo Place, 23-27 Waterloo Place, Edinburgh, EH1 3BH,

Apex Waterloo Place, Edinburgh.



Trishelle Tailor

Events Manager

Trishelle joined BIMA in 2015 after having previously worked in e-commerce, marketing and a stint in New York, trying to make insurance events fun! At BIMA, Trishelle is responsible for delivering a wide range of events from knowledge sharing and networking right through to the awards and Digital Day.

Always trying her hand at new things, Trishelle’s life outside of work sees her flower arranging, cooking, embroidery, the gym (on occasion!) and the of course attending a few parties (she needs to get her ideas for events from somewhere!).

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