BIMA Breakfast Briefing | Innovation in Financial Services – Is there such a thing as a low interest category?

Posted by BIMA

Is there such a thing as a low interest category? Or are some brands just not being imaginative and innovate enough in their approach? Join Realise for a discussion on the latest trends, technology and case studies in what many consider “low interest categories” and find out how innovation and creativity can be used to deliver better engagements with customers.



Paul Diamond – Business Director

With over 10 years’ experience working with Financial Service clients Paul performs a senior role within the client Service team at Realise. He has experience of delivering award campaigns with clients such as Standard Life Investments and delivering significant increases in customer engagement with clients such as Tottenham Hotspur.


Gordon Carmichael – Design Director

Gordon heads up the design team in our Edinburgh office. He has extensive experience working across a range of clients including Standard Life Investments, HP, BBC and Expedia.


Anne Ratigan – Senior Content & Campaign Manager

Anne joined Realise from DigitasLBi earlier this years as our Senior Content & Campaign Manager. She has over 10 years Content Strategy and Copywriting experience working with brands such as RBS, BSkyb, Cathay Pacific and Philips.

Event details:

08.30-09.00 Arrival & breakfast

09.00-10.00 Speakers and Q&A

10.00-10.30 Closing Remarks and Networking


A bit about our hosts – Realise:

Realise have come a long way since our early days as Edinburgh’s first ‘cyber cafe’. Now with 130 staff in London and Edinburgh, we work with Expedia, ITV, BBC, Standard Life Investments, Lloyds Bank and many more, changing customer behaviour through digital.




Fri, 18 Sep 2015
08:30 - 10:30


Apex Waterloo Place Hotel,

Edinburgh, EH1 3BH


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