BIMA Breakfast Briefing | Humans Behaving Badly

How conscious is your decision-making? Do you believe you are in the driving seat? Jonny Tooze, Founder And Managing Director of award-winning digital agency Lab is going to take us on a devious deep dive into human behaviour, break apart traditional thinking and help brighten up the future.

To be followed by a Q&A on the future of neuromarketing and behavioural economics for both businesses and brands.

About our host:

Jonny Tooze, Founder & MD, Lab

Jonny Tooze is a successful entrepreneur, thought-leader and public speaker, actively helping to shape and influence the digital industry in the UK.

Jonny founded his first digital business and was pitching to VCs when he was eighteen. In 2003, Jonny founded LAB, which has grown to be one of the UK’s leading independent digital agencies, working with a range of household brands on their digital strategy and execution. LAB has offices in Soho and Cape Town.

Jonny has been hooked on digital from the start of his career and has regularly won awards for his industry involvement, including BIMA 100 four years running and The Drum Digerati.

Jonny is passionate about creativity, leadership, psychology and emerging technology.

Daryll Scott, Director of Human Technology, Lab

People do the funniest things. Have you ever wanted to know why people really do what they do? Daryll Scott is the ‘Why’ guy. An experienced agency owner, leadership consultant, author, executive coach, neuro linguistic programmer and neuromarketer. What unifies all of these diverse activities is a passion for what makes people tick. Daryll has worked with brands such as Apple, Deloitte, Pret-a-Manger, Tesco Mobile and Virgin Atlantic.

Teodora Miscov, Marketing Executive, Lab

Following her passion for digital, Teodora moved to London with the goal of completing her BA in Digital Media Communications at the University of Westminster. Having just finished her formal education, she has now been pursuing her career in vibrant Soho for over a year as the Marketing Executive at Lab. Discovering more about the intricacies of the human psyche and what really drives people to do what they do, she has irremediably fallen in love
with human behaviour and decoding its many puzzles…

Lab is an award winning digital agency which aims to blend technology with human behaviour. Working with clients such as The Guardian, Sage Pay and Department of Health, Lab constructs digital solutions to create individual experience for clients and their customers.

Adrian Webb, Non-Exec Director at

After 25 years in big brand Financial Services Marketing and Communications, Adrian remains a non-exec director with the Gocompare. He has joined the boards of two ambitious tech-startups : Brushlink and Gas Tag – both now launched and nicely post-revenue. He has also had the honour of joining Macmillan Cancer Support’s ‘dragon panel’ focusing on brand strategy and to become Executive Producer at Blackhouse Pictures film company (look out for ‘The Good Neighbour’ in 2018!)He is proud to be one of the three founders of – a fightback against the ad-driven platforms that are squashing the edge out of fringe and left field creators.


Tickets are free for BIMA members or £50 + VAT for non-members. To get your BIMA Member discount code email


8.30am – Arrive, coffee and networking

8.45am – Talks kick off

10am – Talks end

Join us and our awesome line-up of speakers, and start your morning as you mean to go on!


Tue, 26 Jun 2018
07:30 - 09:00


The Club at The Ivy,

9 West Street London WC2H 9NE



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