BIMA Breakfast Briefing | How to expand into International Markets

Posted by BIMA

Going Global. How to expand into International Markets.
Your ambitions lie overseas, but how do you make going global a reality?


There’s no better way to understand the practicalities of expanding into international markets than by hearing from those who’ve already done it. At this event you’ll be able to get your questions answered, hear the stories of those already operating overseas, and hear from digital and tech leaders about:

· The strategy that needs to underpin overseas expansion

· The unexpected opportunities and challenges of going global

· The key lessons learned along the way

· How best to start raising your profile in new territories

· The sources of support they found most useful


Without insight from those who have been there before you, taking your business global can often feel like a gigantic leap into the unknown. This event is designed to help businesses expand with their eyes open, so they deliver on the full potential of international expansion whilst avoiding the pitfalls.


This event is open to all digital and tech leaders with ambitions to scale their business overseas. No matter where you are on the journey, from initial scoping to having already been part of trade delegations, you’ll find valuable insights to help make the move simpler and more successful.

Tickets are free for BIMA members or £30 + VAT for non-members. To get your BIMA Member discount code email

Our Speakers :

David Blaseby, Global Business Director, MullenLowe Profero.

Over his 16 year career David has worked for industry-leading agencies including Wunderman, AKQA and MullenLowe, organically building and leading global client relationships and multi-discipline teams delivering award-winning CX and digital transformation programmes.

A fascination with worldwide cultures, managing complexity, and a need to escape the terrible British weather meant he was always destined for a more international life. From Mexico to Japan, Australia to Canada he has expanded client partnerships into new markets, built local teams and integrated these into London-based programmes for various clients including HSBC, Harley-Davidson, Nissan, Sloggi and Ford.

Rebecca Crook, Chief Growth Officer, Somo

Rebecca has over 20 years agency experience working purely in the digital transformation and innovation sector for the last 10 years working with both UK and global brands . She has worked at some of the most well-known agencies helping scale and grow them moving them from UK operations to global operations. At Somo, Rebecca leads the UK client business both for current clients and prospective clients as well as having responsibility for the marketing strategy and the Somo brand. Somo have offices in the UK, America and Columbia.

Outside of work Rebecca has extensive NED and Director level experience having sat on the National Trust Strategic Board as well as spearheading a £10million fundraising project to bring the country’s only Grade II* listed lido back into use. She is currently a NED with Transport for London museum, Director sitting on the Royal Pavilion & Museum Trust Board and a Trustee with The Martlets sitting on the finance and governance committee.

Rebecca enjoys working with clients to understand their business challenges to help set them up for success in delivering customer-centric experiences that give them the edge over competitors to meet the rising expectations of today’s customers.

Paul Stephen, CEO, Sagittarius

Paul is CEO of Sagittarius, of one of the UK’s fastest growing independent digital agencies, it having grown nearly 400% over the last 4 years to over 70 people and £5m turnover. Paul took over the established agency in 2003 and for many years it remained a typical ’20 person’, regional, ‘lifestyle’ business until about 2010. That is when Paul hit 40 and thought it was time to pull his finger out and he worked with his business partner to build an agency that would be ‘famous for something’. He is here today to share his learnings from that transformational story.

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Wed, 25 Mar 2020
08:30 - 10:00


The Club at The Ivy,

9 West Street, London, WC2H 9NE




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