BIMA Breakfast Briefing | From agency to product company: how to transform

BIMA Breakfast briefing

Once upon a time, you were an agency. Until you became a tech or product company.

What’s that transformation like? What are the drivers for change? What’s the secret to a successful own product initiative? And crucially, does your position on the traditional agency/product company matter when clients are choosing a partner to work with?

On 26 February 2019, ContentCal, who made the switch from agency to product company – are telling their story. They’ll be asking what’s important to businesses when choosing a partner to work with. Is it the product/IP? Or is it providing a truly bespoke service and building a lasting relationship? They’ll also be exploring the future of the brand/agency/digital product company relationship.

The panel will represent a cross-section of brands, agencies and product companies. Whatever your perspective, we’d love you to join us and join in the debate.


8.30am – Arrive, coffee and networking

8.45am – Talks kick off

10am – Talks end

Tickets are free for BIMA members or £30 + VAT for non-members. To get your BIMA Member discount code email


Alex Packham, Founder & CEO of ContentCal

Alex is Founder & CEO of ContentCal, a social media and content management platform with over 500 customers globally. ContentCal originally started as a social media agency, and over time pivoted into a fully fledged SaaS business. Alex was YDLA’s Young Entrepreneur in 2016 and has been working in the marketing and technology industry for 8 years. 

Jen Heazlewood, Group Creative Director, R/GA

Jen Heazlewood, Creative Director with 15 years international experience in the UK, Germany, Turkey & Australia. Leading many large collaborative teams across a broad range of clients in financial services, e-commerce, retail, telecommunications and automotive. Jen has helped transform mass market brands such as Dyson, Google, Unilever, RBS/ NatWest and Akbank.

Jen’s work has won multiple awards including Cannes, D&AD, Digital Impact Awards, DADIs, BIMA and The Lovies and listed in the BIMA Top 100 as a UX and Design Champion.

Dan Moran, Managing Partner, Head of Product at Karmarama

Dan Moran has been working in the industry for 16 years with experience at Isobar, ICN and ICOM creating digital experiences for the likes of The Times, Diageo and Channel 5. In his role at Karmarama, he has developed the Agile Product Management function within Creative Products.

Dan has won the BIMA Best Mobile Native App for RTE, the Broadcast Digital Awards for Best Platform Innovation for Freesat TV and the Revolution Award for Best Location Based Campaign for Bud Ice Cold. He has written for a number of publications including The Drum and has published pieces of thought leadership on topics such as Native Experiences and Agile Transformation.

Syd Nadim, Chairman and Founder of Clock

Syd is Exec. Chairman and founder of multi-award-winning digital agency, Clock. From the company’s early days as a Prince’s Trust start-up, he now runs one of the top digital agencies in the UK.

Syd is also involved in SwipeStation (Inventor), WUWO Media Training (Non-exec director) & Brilliant Memorabilia (Founder). His job: “To provide an environment for people to be brilliant.”

Syd appears regularly as a motivational speaker in schools, Universities and at industry events, and Clock has been used on numerous occasions as best-of-breed in its field by the DTI and the Chartered Institute of Personnel and Development (CIPD). He is often asked to share his inspiring story and was awarded an honorary doctorate in 2012 for his work with charity and young people.

Tarek Nseir, Co President of BIMA and Founding Partner at TH_NK

Tarek is Co President of BIMA and founding partner at TH_NK, (now part of the global EPAM family) digital transformation agency based in London and Newcastle.

TH_NK works with clients like Vue, Shop Direct, Warner Bros., New Look and Atom Bank to set and realise their digital ambitions. In its 10 years the agency has seen the need for digital transformation comes in waves. When, in a perfect storm organisations are no longer aligned to a common goal, customers’ expectations outpace their experience, and technology becomes a constraint rather than an enabler.

Tarek has partnered clients through their most ambitious programmes including Bupa, Vue and Atom Bank; as well as partnering directly with J.K Rowling to produce Pottermore – widely referred to as “Publishing’s Radiohead moment”. He is also a regular judge for the industry’s awards circuit and commentator in trade and mainstream media on a range of topics.


Tue, 26 Feb 2019
08:30 - 10:00


The Club at the Ivy | 9 West St | WC2H 9NE London | United Kingdom,



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