BIMA Breakfast briefing | Disability Inclusion; how brands are missing out on $8 trillion market

Posted by BIMA

BIMA Breakfast Briefing | Disability Inclusion; how brands are missing out on an $8 trillion market.

There is a global disability inequality crisis. And it can’t be fixed by government and charity alone. It needs the most powerful force on the planet: brands. The $8trillion disability market presents a huge opportunity for business, but right now 96% of organisations don’t see it. Although 90% of businesses claim to prioritise diversity, only 4% prioritise disability.

Why it is so important for this to change? How can brands meet the needs of more consumers? And what does best practice look like?

Join us to hear disability experts share the secrets to successful inclusive practice as well as the many benefits to brands which work to remove barriers across their experiences.

Tickets are free for BIMA Members and £30 + VAT for non-members. If you’re a BIMA Member please email for your discount code.

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Tue, 03 Dec 2019
08:45 - 10:30



tbc, London, tbc




BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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