BIMA Breakfast Briefing | Data and Analytics: Fuelling the Future of Digital

Posted by Trishelle Tailor

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“Every business is now a data business, and data is your most valuable business asset.” Hortonworks CEO, Rob Bearden.

Almost everyone can agree that data has taken the business world by storm and most businesses are now putting their data at the forefront of everything they do. The applications of data and analytics are almost limitless, but what’s next?

Join BIMA and a panel of industry experts as we discuss where data will take us in the coming years. Will it continue to grow exponentially? What technology will develop around it? What are some of the emerging applications of data? Can data really give us a single customer view? Genetic data, fast data – will it become a relic as quickly as the next trend or will data and analytics continue to fuel our future.


Tickets are free for BIMA members or £50 + VAT for non-members. To get your BIMA Member discount code email


8.30am – Arrive, coffee and networking
8.45am – Talks kick off
10am – Talks end

Join us and our awesome line-up of speakers, and start your morning as you mean to go on!


Moderator: Kate Johnson, Data Planner, DigitasLBi

Kate has over 15 years’ experience devising customer engagement solutions across numerous industries. With data at her core and a wealth of retail experience, she’s driven the data and loyalty strategies for clients including Tesco, IKEA, Next and BT. Whilst working in-house at John Lewis / Waitrose she ran the team of data strategists which underpinned all direct customer engagement.

James Akrigg, Head of Technology at Microsoft.

James has worked in and around the IT industry for over 20 years, which includes the last 13 years at Microsoft in the UK. His passion for technology and what it can do to deliver real value and benefit to businesses of all sizes and to individuals is clear to see when he presents and meets with Microsoft partners and customers. With experience in infrastructure, architecture, software development, business process, information management, software and hardware technologies, James is able to simplify how to use what can be a complex mix of technologies to deliver solutions in today’s business environments.

Christina Rak, Analytics Director, Huge

As Director of Analytics at Huge, Christina partners with researchers, strategists, designers and technologists to identify opportunities, test hypotheses and deliver data-driven user experiences for clients. With more than five years at Huge across multiple offices – Brooklyn, Singapore and now London – Christina works with global clients, such as American Express, Nestle and SK-II, to drive strategic decision-making using data. Prior to Huge, Christina worked in Business Intelligence & Analytics at Scholastic, the publisher of Harry Potter & The Hunger Games.

Gary Arnold, Group Technology Director, Occam DM

Gary heads up the Technology Division, using his 20 years’ experience to turn commercial objectives into innovative marketing solutions. He enables brands to deliver compelling, consistent, personalised experiences by understanding their consumers, their marketing performance and the technology landscape.

His experience spans a variety of technical and business roles, helping brands such as KIA, The British Army, GSK, Royal Air Force, RNLI, Jaguar Land Rover and Tesco Bank unlock the potential from their customer relationships by mastering marketing technology.

Jesús Rogel-Salazar, PhD Principal Data Scientist AKQA

Jesús (better known as “J”) is a lead data scientist with 15 years experience in the field working for companies such as AKQA, IBM Data Science Studio, Dow Jones and others. He is the Principal Data Scientist at AKQA where his interest in the use of data to inform decisions has enabled a number of clients to implement projects in a wide range of areas and industries. He has published numerous academic papers and is the author of a couple of books including “Data Science and Analytics with Python”. 


Tue, 27 Feb 2018
08:30 - 10:00


The Club at The Ivy,

The Club at The Ivy9 West StreetLondonWC2H 9NE



Trishelle Tailor

Events Manager

Trishelle joined BIMA in 2015 after having previously worked in e-commerce, marketing and a stint in New York, trying to make insurance events fun! At BIMA, Trishelle is responsible for delivering a wide range of events from knowledge sharing and networking right through to the awards and Digital Day.

Always trying her hand at new things, Trishelle’s life outside of work sees her flower arranging, cooking, embroidery, the gym (on occasion!) and the of course attending a few parties (she needs to get her ideas for events from somewhere!).

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