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Is data living up to the hype and are businesses reaping the rewards from being data-driven? Or are we stuck in a data rut? Are brands living in the age of data opportunity? Or is data creating more problems than opportunities?
On the 16th May 2019 the BIMA data council is hosting its inaugural event to explore the key data challenges faced today by businesses and how well they are being addressed. Our council chair, Anna Gevorgyan, will kick off by sharing her experiences from Expedia and how they now treat data as one of their most strategic assets.
The session will then lead onto discussion on what a mature data-driven business should look like and how far most businesses actually are from reaching maturity. It will then look at the ideal data strategies to drive maturity and business growth.
Our council is represented by a cross-section of brands and agencies and we would love you to join the debate, whatever your perspective.
BIMA data council aims to bring together a talented, innovative and passionate group of professionals from various sectors to share ideas, experiences and serve as thought leaders in the exciting and challenging world of data. Our mission is to help businesses maximise the value of their data by providing thought leadership, advice and practical demos that drive understanding, accessibility and the ability to leverage their data.
8.30am – Arrive, coffee and networking
8.45am – Talks kick off
10am – Talks end
Tickets are free for BIMA members or £30 + VAT for non-members. To get your BIMA Member discount code email firstname.lastname@example.org
Anna Gevorgyan, Senior Director, Strategy and Operational Excellence at Expedia Group
Anna has been working with teams and processes across technology companies of various calibres over the past 12 years.
She is passionate about achieving excellence at all levels within an organisation. It is this passion that has led her into running various transition programmes as well as establishing processes and initiatives that span across companies as a whole (as opposed to technology departments alone).
Anna is a strong advocate of continuous improvement as well as measurable and demonstrable results. She is currently helping product delivery teams across various companies within Expedia Inc group to improve and “be more awesome”
Paul Moss, Head of Data and Analytics at VCCP
Paul is a leader in data, analytics and CRM with over 25 years experience within the integrated marketing communications industry.
From managing teams of data and analytics experts, Paul has helped many leading brands drive value from their data and marketing programmes. He has worked across many sectors, harnessing the power of the data, marketing and analytics technologies. He has been successful in delivering change through the innovative application of big data, real-time marketing platforms, location-based technologies and multi-channel CRM.
Paul’s work has also won a number of awards, including the Big Data Initiative of the year at the Retail Systems Awards.
Kaustav Bhattacharya, Executive Technology Director EMEA at R/GA
Kaustav is responsible for the growth and transformation of R/GA’s technology offerings across the EMEA region and forging R/GA’s strategic alliances programme with world class technology innovation firms and service providers and vendors.
As Executive Director for Technology, Kaustav directs R/GA’s approach to delivering and developing new revenue generating technology capabilities, actively promotes cross collaboration between R/GA’s technology and creative teams and drives R/GA’s tech team to strive for engineering excellence in a way that improves the delivery of client projects.
Prior to joining R/GA, Kaustav was working at global consultancy firm Capgemini where he set up their Internet of Things special interest group and provided solution architecture consultancy across a number of public and private sector digital transformation projects. Kaustav has also worked across industry at Publicis as head of technology, Cisco Systems Inc. where he lead sales engineering in Europe for a digital software platform built for the sports, media and entertainment industry. He is now focused on emerging platforms and technology related to to Artificial Intelligence, Augmented Reality and technology solutions for the Financial Services industry.
Thu, 16 May 2019
07:30 - 09:00
R/GA, 99 Clifton Street, London, EC2A 4LG, United Kingdom,
Special thank you to the amazing people in R/GA for hosting us.