The Covid-19 crisis has shown more people can work from home successfully. This new model of literal in-housing could revolutionise how brands tap into skills and talent, using at-home editors, designers, copywriters, performance marketers etc. to advertise and communicate with customers in a more tailored, agile and efficient manner.
But is it realistic and viable? What would be the benefits and challenges? How would it work? Should the Brands Council lobby for such a new model? And could it facilitate it?
In this roundtable, we’ll summarise the views from the last session and continue the in-housing debate by focusing on the following:
What is the PoV of agencies on in-housing?
When it means different things to different people, how do we define in-housing?
Is a hybrid model between in-housing and agency partners the way forward?
Then, we’ll examine the (inevitable?) revolution of the in-housing model post-Covid.
At our first in-housing roundtable we touched upon the impact of Covid-19 and explored what the pandemic means for the traditional in-housing model. Then, we said we believed in-housing would take on a whole new, more literal meaning. We considered whether a new model will emerge, where marketing teams and organisations will go directly to specialist professionals working ‘in-house’ from their own homes.
It’s a model that could revolutionise how we tap into skills and talent. But should the Brands Council lobby for such a new model?
Please note by registering you are expressing your interest of attendance. Your ticket will be confirmed within 48 h of registration. If you have any questions, please do not hesiate to contact Alise – email@example.com
Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.
Tue, 09 Jun 2020
09:00 - 10:00