BIMA Blockchain Roundtable | Defi – a blockchain megatrend introduction

Posted by BIMA

Online event. We will send you joining instructions once you sign up.

This is a BIMA Member only session. For more information on becoming a BIMA Member visit the BIMA Site or email


Defi (Decentralised Finance) is one of the major trends to come out of the blockchain space – and it’s one that’s now presenting opportunities for brands and agencies.

During this event, we’ll cover the basics of Defi, explore notable projects and trends and reserve some time to gaze into the future to think about how brands and agencies might be able to innovate in the defi space.


Defi has seen significant acceleration over the last year or so. More than $20bn has already been invested. Essentially it’s a new form of financial infrastructure that – like Bitcoin – does not rely on centralised intermediaries such as brokerages, exchanges and banks. As well as providing decentralised versions of traditional financial services like exchanges, lending, currency exchange and insurance, defi also introduces new concepts like yield farming, liquidity mining and staking.

Whilst this might all seem a little distant from what most BIMA members are working on day to day, the nature of digital is that once disparate concepts can become connected, there is space for innovation.

In this session we’ll explore what that space might look like.

Limited to 12 attendees to allow for discussion. The Chatham House Rule applies and places are strictly limited to one per organisation. We hope you can make it.

Your host:

David Lockie, UK CEO at Angry Creative

David Lockie is a technologist who loves the cutting edge of technology with specific interests in WordPress, AI and blockchain. He founded Pragmatic (one of the world’s leading WordPress agencies) in 2012, eventually merging with Angry Creative in 2020 to form Europe’s largest specialist WooCommerce and WordPress agency.

Paula Pettit, Head of Business Development at Linum Labs

Paula Pettit is the Head of Business Development at blockchain product house, Linum Labs. She has worked in the DeFi space across the USA and Europe for the past 4 years. Two of her most notable accomplishments are co-founding successful startups, Parcel22 and Bitfract – the latter of which was ultimately acquired by crypto giant ShapeShift.

She is a serial entrepreneur and trained Mechanical Engineer from the University of Florida with a passion for finding creative solutions to problems both in business and life. In her spare time, she enjoys singing, playing the piano, and traveling.

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Wed, 31 Mar 2021
10:00 - 11:00


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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