BIMA Beyond x Stack Adapt Workshop (Glasgow) | Programmatic 101

Posted by BIMA

An introduction to the programmatic ecosystem with BIMA Beyond’s headline sponsor, Stack Adapt.

BIMA Beyond

Two weeks and a nationwide series of events designed to bring clarity, insight and inspiration to an increasingly uncertain world.

Under the theme of opportunity vs responsibility, from 27 June to 8 July 2022, BIMA, its Councils and wider community will host talks and debates all over the country, encouraging localised, safe face-to-face events, that challenge and inspire.

BIMA x Stack Adapt Workshop | Programmatic 101

Join BIMA and StackAdapt to look at the past, present and future of programmatic ad buying and introduce you to the necessities of a basic media strategy.

This interactive workshop is intended for anyone who is interested in learning more about the programmatic space from BIMA Beyond’s headline sponsor.

In this session, we’ll cover:

– The Past — understanding the ecosystem of programmatic, how it has evolved and how we got to where we are today.

– The Present – Understanding terms, channels and tactics.

– The Future – Regulations, new channels and formats and what to expect.

– Basic Media Strategy and how it applies to your business


3.00pm Guests arrive

3.15pm Introductions & workshop starts

4.10pm Break

4.20pm Workshop resumes

5.15pm Networking & drinks

7pm End

Ticket types

Free for BIMA Members

Standard tickets are £15+vat

If you’d like more information on becoming a BIMA Member please email

Kindly hosted by BIMA Member, Equator, we hope to see you there!

Please note this is a joint event your data will be shared between StackAdapt and BIMA.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Thu, 07 Jul 2022
15:00 - 19:00



58 Elliot Street, Glasgow, G3 8DZ


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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