BIMA Beyond
Two weeks and a nationwide series of events designed to bring clarity, insight and inspiration to an increasingly uncertain world.
Under the theme of opportunity vs responsibility, from 27 June to 8 July 2022, BIMA, its Councils and wider community will host talks and debates all over the country, encouraging localised, safe face-to-face events, that challenge and inspire.
BIMA x Stack Adapt Workshop | Programmatic 101
Join BIMA and StackAdapt to look at the past, present and future of programmatic ad buying and introduce you to the necessities of a basic media strategy.
This interactive workshop is intended for anyone who is interested in learning more about the programmatic space from BIMA Beyond’s headline sponsor.
In this session, we’ll cover:
– The Past — understanding the ecosystem of programmatic, how it has evolved and how we got to where we are today.
– The Present – Understanding terms, channels and tactics.
– The Future – Regulations, new channels and formats and what to expect.
– Basic Media Strategy and how it applies to your business
Agenda
3.00pm Guests arrive
3.15pm Introductions & workshop starts
4.10pm Break
4.20pm Workshop resumes
5.15pm Networking & drinks
7pm End
Ticket types
Free for BIMA Members
Standard tickets are £15+vat
If you’d like more information on becoming a BIMA Member please email anthony@bima.co.uk
Kindly hosted by BIMA Member, Equator, we hope to see you there!
Please note this is a joint event your data will be shared between StackAdapt and BIMA.
Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.
Thu, 07 Jul 2022
15:00 - 19:00
Equator,
Glasgow
58 Elliot Street, Glasgow, G3 8DZ
