BIMA Beyond | The Conference

Posted by BIMA

Join us for a day-long programme of networking and inventive, positive keynote speeches designed to inspire the BIMA community.

BIMA Beyond | The Conference

The centrepiece of BIMA Beyond will be a high profile flagship conference hosted in London on Wednesday 29 June.

Hosted by Dan Sodergren, this four-part specially-curated programme of speakers will offer industry-leading insight as they explore the key theme of opportunity vs responsibility and what it means for us all. We’ll be looking at the new ways to engage, new business models to embed, and new attitudes and expectations; it’s an exciting time and digital and tech are at the forefront of that change.

PART ONE. We will start the day with three sessions from three keynote speakers who will share their unrivalled experience and insight into where the digital industry is now, where it’s going next and how to make the most of it.

PART TWO. An event of this nature wouldn’t be considered relevant to our industry if it didn’t delve into the promise of Web3, so part two will consist of three sessions from three more speakers who will cut through the noise and explore real-use cases of blockchain technology in this new iteration of the World Wide Web.

PART THREE. Diversity, inclusion and sustainability remain focal points in digital and tech which not only require continuous discussion as our industry evolves, but also present a wealth of opportunity for modern businesses, with BIMA organisations leading the way. The three sessions in part three will focus on inspiring you and your teams to grow your businesses mindfully, ethically and with what really matters at its heart; our people and our planet.

PART FOUR. To conclude the day, we will bring all of the topics above together by bringing you the business-side perspective during an hour-long panel discussion with the help of four instantly recognisable brands, and a final session of the day from one more client-side speaker. Knowing how your clients’ businesses are changing and what they expect from their agencies will help you shape your client services and new business strategies as you grow by using killer insight from “the other side”.

Delivered to an in-person delegation at the world famous Ministry of Sound in London, attendees will also benefit from the opportunity to network with the speakers and their peers at a networking event in the evening…and there will be goody bags. Just saying.

Who is it for?

Everyone! From students, interns and apprentices to middle-management to CEOs and their clients, this event is future-focused and designed to inform, excite and get the cogs turning no matter what level you’re at.

Ticket types

  • Conference & Networking – BIMA Member – £250+vat
  • Conference & Networking – Standard – £300+vat
  • Networking only – BIMA Member – £25+vat
  • Networking only – Standard – £40+vat

Join us for a day-long programme of inventive, positive talks designed to inspire the BIMA community and equip them with the insights they need to drive positive change for their businesses and their clients and build a future we can be proud of.

Agenda (read full session synopses below)

09.30 – Registration & refreshments

10.00 – Welcome & introduction with Dan Sodergren

PART ONE.

10.10 – Sir Martin Sorrell, Businessman, Founder & Executive Chairman of S4 Capital (Title TBC)

10.40 – Orlando Wood, Chief Innovation Officer of the System1 Group, “Look out”

11.05 – Sam Conniff, Entrepreneur, Author, Creator of Uncertainty Experts, “Finding opportunity in uncertainty”

11.30 – Break & refreshments

PART TWO.

12.00 – Mary Keane Dawson, Provocateur and Legendary Digital Media maven, “Building your business during an economic crisis: using innovation and creativity to deliver unfair competitive advantage.”

12.25 – Fern Miller, Experienced and Influential Strategy Leader, “Why Social Commerce Changes Everything”

12.50 – TBC

13.15 – Lunch break, refreshments & networking

14.15 – Welcome back

PART THREE.

14.20 – TBC

14.45 – Yayhe Siyad, Diversity & Accessibility Lead at Cyber-Duck, “Taking a walk in my footsteps – how intuition transforms the unexpected into a world of opportunities.”

15.10 – Kara Prosser, Design & Social Impact Consultant, “Design for good: The $30 trillion dollar opportunity”

15.30 – Break & refreshments

PART FOUR.

16.00 – Brand panel discussion (Title TBC) hosted by Sonoo Singh, Co-Founder of Creative Salon, with guests including Will Harvey, Global Digital Innovation Manager at Diageo, Chris Pitt, CEO at first direct, and more to be announced

16.25 – TBC

16.50 – Closing remarks

17.00 – Networking event

20.00 – End

Speaker information (more to be announced):

Dan Sodergren, Co-Founder of YourFLOCK.co.uk

Ex marketing agency owner, digital trainer, TED talker, keynote speaker, serial tech startup founder and now media spokesperson, Dan Sodergren’s main area of interest is the #futureofwork, the #remotework revolution and #data and #tech startups. He is currently co-founder of www.YourFLOCK.co.uk with Michal Wisniewski.

In his spare time, Dan is a digital marketing and technology expert for the BBC. Donning the cape of consumer champion on shows like BBC Watch Dog, the One Show and RipOffBritain and marketing tech specialist for SuperShoppers and RealFakeAndUnknown, his favourite being reviewing the newspapers from a tech POV for BBC Breakfast.

Dan is also a host and guest on podcasts and webinars speaking as a futurist, as well as being a guest on countless radio shows. He volunteers as the diversity and inclusion head for the Manchester Publicity Association to change opportunities for underrepresented groups in the creative, digital and tech industries in Greater Manchester.

Dan’s main interest is in the future. Be that the future of marketing, or the future or work or how technology will change the world for the better under the #Tech4Good and #Tech4All movement.

Sir Martin Sorrell, Businessman, Founder & Executive Chairman of S4 Capital

Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital plc, a new age/new era, purely digital advertising and marketing services business for global, multinational and millennial-driven influencer brands. S4 Capital plc merged with MediaMonks, its content practice, in July 2018 and MightyHive, its data and digital media practice, in December 2018. It is listed on the London Stock Exchange under SFOR.L and has over 7,000 people in 33 countries, with a market capitalization in excess of $4.0 billion.

For BIMA Beyond, Sir Martin Sorrell will share with us what he thinks the agency of the future will look like. And if it is even an agency.

Next up Sir Martin will take a Q&A from our special guests, a mixture of students and interns that would like some advice on how to build a career in digital agencies.

Orlando Wood, Chief Innovation Officer of the System1 Group

Orlando Wood is Chief Innovation Officer of the System1 Group, Honorary Fellow of the IPA and author of Lemon (IPA, 2019) and Look out (IPA, 2021).

Look out

Advertising both reflects and leads culture, but recently it has changed, and not for the better. It has become rhythmic, literal, didactic. It has lost its characters, its humour and its charm. It is all part of a broader cultural shift brought about by our digital age. But why, and what might we do about it? In this eye-opening presentation, Orlando will describe how this has happened and propose an alternative; one that will benefit both advertisers and culture as a whole.

Sam Conniff, Entrepreneur, Author, Creator of Uncertainty Experts

Sam is most recently the Creator of Uncertainty Experts, a unique hybrid of online learning, interactive documentary and psychological intervention. He is the author of the international best-seller and “modern life-bible” Be More Pirate. He was Co-Founder of Livity, the multi-award-winning social enterprise and youth-led creative Network, Co-founder of Digify Africa, providing transformational digital skills to thousands of young Africans and Co-Founder of Don’t panic, the original activist and Bafta-winning content studio. Sam has won Entrepreneur of the year, Agency of the Year, The Queens Award and many others and he turned down an MBE in 2020.

A consultant to brands from Rolex to Red Bull, and a mentor to many entrepreneurs and innovators around the world. Sam is also an in-demand Keynote Speaker, facilitator, host and MC.

Finding opportunity in uncertainty

Never in history has a time been more uncertain than now. You’re exhausted. Burned out. Barely holding it together. Uncertainty causes indecision, anxiety and self-doubt, while we lose confidence, connection, and productivity.

However great opportunities exist if we simply change our approach to uncertainty. Sam Conniff has been on a tremendous journey of discovery as he dealt with his own bouts of uncertainty.

He’s spoken with individuals all over the world, each an expert in their approach to uncertainty and armed with their insights and the help of some super clever academics, Sam’s equipping people with the tools and confidence to combat uncertainty and transform their lives for the better.

Mary Keane-Dawson, Provocateur and Legendary Digital Media maven

As a five times recipient of the BIMA 100 accolade, and having been inducted into the BIMA Hall of Fame in May 2022, Mary Keane-Dawson is a true pioneer of the digital world. Indeed Mary has been at the vanguard of the industry since the height of the late 90’s dot com boom. She’s led, grown and sold innovative business, launched start-ups, raised finance, worked in media, blockchain, the influencer space and more. And because of the breath of experience Mary has amassed, she’s an in demand advisor, mentor and interim CEO.

Having experienced Web 1.0 and helped build Web 2.0, Mary is now most excited by the promise of Web3. And if anyone is qualified to comment on those promises, it’s MKD.

Building your business during an economic crisis: using innovation and creativity to deliver unfair competitive advantage.

For BIMA Beyond, Mary will explore how creative sector agency and tech businesses need to build out their strategic value proposition, build innovative new products and services that meet clients needs in an online first citizen driven recession facing market.

Her success throughout previous economic downturns, as well as hockey stick recoveries, will be illustrated with real life case studies and examples, as well as a ‘surgery session’ for anyone who has specific challenges that they would like Mary to address during her talk.

Fern Miller, Experienced and Influential Strategy Leader

Fern’s career in strategy spans creative, brand, consulting, digital and service design, across global markets and in agencies, consultancies and client organisations across two decades. She has led industry thinking about brands and technology; she’s led brand, advertising and digital design strategies, with multidisciplinary strategic teams for UNICEF, Astra Zeneca, Costa Coffee, Nestle, Sky, Kelloggs, Comic Relief and Mumsnet, amongst others and advised several successful startups/ scale ups to help them define and live up to their promise.

Why Social Commerce Changes Everything

At first, the growth of shoppable content in social may seem like a simple extension to what your current social content can do.

This presentation will demonstrate why agencies should pay more attention to how people are buying in social platforms, here and abroad, because it’s more than a button, it’s a potential marketing revolution.

Yahye Siyad, Diversity & Accessibility Lead at Cyber-Duck

Yahye Siyad is Cyber-Duck’s Diversity & Accessibility Lead, bringing many years of lived experience, first-hand insight, and professional experience to the role. Born in Somalia with a visual impairment caused by retinal dystrophy, Yayhe uses his white cane to navigate the world independently and a screen reader to access the internet.

Taking a walk in my footsteps – how intuition transforms the unexpected into a world of opportunities

From Somalia to England and beyond, follow in former-Team GB Paralympian, entrepreneur and digital Diversity & Accessibility Lead, Yahye Siyad’s footsteps in his extraordinary journey around the globe.

For BIMA Beyond, Yahye will share how he uses intuition to reframe challenges as opportunities to be explored, and how digital transformation was key to unlocking closed doors and can be for billions of people round the world, particularly those with disabilities.

Kara Prosser , Design & Social Impact Consultant

Kara is a passionate design leader striving for change through creativity and innovation. She has over 10 years experience with start-ups, NFP’s, governments and corporates delivering products, services and experiences – for good.

Kara has worked in over 45 countries driving design projects with the world’s biggest organisations like the U.N, the W.H.O, and Google to combat climate change, eradicate malaria, and stop violence against women. She started a multi-million dollar creative agency division (Isobar Good) dedicated to social impact, which she scaled in over 10 countries.

Her unique energy, talent and drive brings people together towards her mission to make the world a better place through design.

Design For Good: The $30 Trillion Opportunity

The world is facing some of the biggest social challenges our generation has ever seen, all happening at once – climate change, inequality in health care, millions of people fleeing war and violence. As a creative community we have a responsibility and the skills to help solve these complex problems, whilst opening up new and diverse revenue streams for our clients, and for us.

Sonoo Singh, Co-Founder of Creative Salon

Sonoo Singh is the co-founder of Creative Salon, the home of commercial creativity. Founded last year in 2020 with her partner, former Campaign global editor, Claire Beale.

Born and raised in India, Sonoo worked with some of biggest national newspapers in India including The Tribune and The Indian Express, writing primarily about health and culture. She arrived in London in 2000 and landed a gig at Marketing Week where she stayed for almost 13 years and went on to become the editor. Sonoo has more than two decades of experience reporting on media and marketing and has worked at M&M Global, Campaign and The Drum. She lives in London with her husband, her 15 year old son and an extensive collection of books.

Will Harvey, Global Digital Innovation Manager, Diageo

Will Harvey is Global Digital Innovation Manager, as part of the Breakthrough Innovation team at Diageo, focusing on 3-5 year Vision for the business, experimenting and assuring that Diageo stays at the forefront of all things digital.

With the focus on leading the Test and Learn agenda exploring new and emerging technologies, behaviours and Startups, to then run Pilot Test to Deploy and Enable Sustainable and Scalable Digital Innovation.

He advises a number of Startups, was named in the Drum Future 50 as well as BIMA 100 and HClub 100, and has previously worked at both VCCP and Ogilvy looking to find the intersection of Creativity & Technology.

Chris Pitt, CEO of first direct

Chris’ career marketer specialising in financial services. He has worked for HSBC, Tesco Bank, first direct and Marks & Spencer Bank during his career.

He is driven by an interest in understanding what matters to people and communicating brands and propositions that deliver to their needs. He’s particularly interested by the intellectual challenge of new ideas and business opportunities.

Chris is currently the CEO of first direct.  Leading one of the best customer services businesses in the UK – powered by doing the right thing, delivering on what matters to customers and challenging the status quo.  Prior to this Chris was Chief Marketing Officer for HSBC UK, responsible for the leadership of a marketing team who developed and delivered all HSBC, first direct and Marks & Spencer Bank marketing activity.

Sponsors (more to be announced):

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.

Date

Wed, 29 Jun 2022
09:30 - 20:00

Location

Ministry Venues - Elephant,
London

103 Gaunt Street, London, SE1 6DP

BIMA

BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

Visit profile

Latest Events