BIMA Beat | Virtual Connections

Posted by BIMA

BIMA’s Creative Council (the folk behind BIMA Beat) showcase some of their hand-picked projects and people to inspire you.

Online Only Event: We will send you a meeting link once you sign up.


BIMA Beat is our platform for digital creatives to showcase their work. It’s got clout – because it’s driven by BIMA’s Creative Council, Sony Music UK’s 4th Floor Creative and Spotify. It builds reputations – every quarter there’s the chance to make the final selection or be crowned the quarter’s winner by some of the best in the business. And it’s a safe, rewarding space – we launched BIMA Beat to support and galvanise the UK digital creativity community, so taking part is all about the positivity.

The need for connection is as important now than ever before. The global pandemic has accelerated what has been a seismic shift to online interactions, whether it be for connecting with loved ones, calling for social change or engaging with audiences in creative ways.

The theme of Virtual Connections looks at the best digital work that connects us in 2020, and we want to discover new and innovative ways creatives produce important moments. Whether it is creating a virtual protest using the “Zoom Generation”, adapting voice technology to create a new form of engagement, or creating virtual spaces that allow for true inclusion in otherwise impossible scenarios, we want to see/hear about it.

There’ll be some incredible, inspirational work on display – we’d urge you not to miss it.


BIMA Beat is about celebrating creativity and showcasing brilliance. Join our panel of creators and innovators as they talk to us about their journey and how you can get involved. Fingers crossed you’ll leave energised and ready to create.

Our Speakers:

Josh Akapo, Co-Founder at Archtype

Josh Akapo is the co-founder (leading accounts & strategy) of creative agency Archtype – moving at the pace of culture in merch, design and digital – helping facilitate impactful moments for Lovebox Festival, Stormzy & DLT. Josh does creative research & insights at Hype Collective, a student marketing agency that works with brands like Co-op, Adobe and Monster.

Josh is also a part of youth mentoring not-for-profit Joined Up Thinking as their comms & marketing director. he’s helped curate projects helping young, especially young ‘bame’ people to stand out and reach their potential, working with NHS Blood & Transplant, 23red agency and local authorities. He cares deeply about the advancement of young people and the advancing the important moments coming from culture.

Gregg Lawrence, Chief Creative Officer (CCO) at Yoyo

Gregg is the driving force for creativity across Yoyo, drawing on over 15 years of agency experience applying multi-disciplinary design solutions for Yoyo’s clients. He has worked with top brands such as Marie Curie, Mercedes, Universal Music, RNLI, RSPCA, University of Southampton, Electronic Arts, Nintendo and M&S. His combination of brand awareness and conceptual creativity produces the highest levels of customer engagement.

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The BIMA Conference is coming – and it’s free for BIMA members

On 18-19 November, BIMA Conference 2020 will ask how we take the lessons of Covid, climate change, Black Lives Matter and more – and use digital to do better. Join us online for inspirational keynotes, provocative thinking and lots of opportunities to network.

Register now


Thu, 24 Sep 2020
18:00 - 19:00


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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