BIMA Beat | Creativity on The Map

Posted by BIMA

Our first BIMA Beat in-person event of the year

About this Event

Join us for the second installment of the BIMA Beat series 2023, “Creativity on the Map.” BIMA Beat aims to keep on the pulse of UK digital creativity and this in-person event is the next step in delivering on that goal. This series of events will explore the creative industry and the trends that will shape 2023.

For this BIMA Beat, we are going to the South Coast, to Bournemouth via Brighton and Bristol. Where we’ll be exploring data visualisation, virtual reality, real-time animation, gaming, web3, and generative AI. This is a must-attend event for anyone looking to stay ahead of the curve in the creative world. Register now to secure your spot and be a part of this thought-provoking discussion.

S peaker line-up:

  • R ichard Norton, Co-Founder, The Peeps
  • J oanne Redmile, Co-Founder and CEO,
  • Matt Desmier, Business Engagement and Knowledge Exchange Manager, Bournemouth University

Richard Norton, Co-Founder, The Peeps

Richard aka ‘Norts’ has finally accepted that he is a veteran of marketing. Starting out as a Junior Copywriter in 1994 – after a short but lively music career – he finished his conventional agency career as an Executive Creative Director. In 2018 he chucked this in to co-found a creative cohort that harnessed AI to generate concepts, brand identity and new ways to creatively differentiate. At the time, people thought he and his co-founders had lost their minds. But here we are in 2023 and look at what everyone in marketing is wittering on about. Fancy that!

Joanne Redmile, Co-Founder and CEO,

As an aspiring junior sportswoman, Joanne had represented her native Zimbabwe in rowing, squash and sailing by the time she was 18. Today, as a parent based in the UK, she’s become increasingly aware of how expensive and inaccessible youth sport is in comparison to her African childhood. Drawing on her experience in tech start-ups, Jo’s answer is a revolutionary bicycle-games-controller that converts PlayStation and Xbox racing games into pedal-powered fitness games, enabling you to game like an athlete (even if you’re not one).

Jo sees ‘TurboGaming’ as something that will particularly serve the neurodiverse community of which she is a part. “Exercise boosts mood, improves sleep quality, reduces the symptoms of ADHD and increases brain-derived neurotrophic factor which primes the brain for learning. So youngsters with ADHD reap disproportionate benefits from accessible exercise.”

M att Desmier, Business Engagement and Knowledge Exchange Manager, Bournemouth University

A strategist. An advisor. A workshop facilitator. A mentor, entrepreneur, raconteur and troubadour. And now a University Business Engagement Manager. There are many strings to this Matt’s bow. And if he can’t do it, he knows someone who can.

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Wed, 31 May 2023
18:00 - 20:00


Treehouse Digital,

Vantage Way, Poole, BH12 4NU


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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