BIMA Apprenticeships Council Roundtable | Bridging the skills gap

Posted by BIMA

Join BIMA’s Apprenticeships Council for this roundtable session to explore how digital apprenticeships can bridge the UK digital skills gap.

This is an online event and is BIMA Members only.

What’s it about?

The digital skills gap is a longstanding industry problem, with HR & People teams often frustrated by a lack of quality candidates for key positions. But more and more businesses now are turning to creative and digital apprenticeships to successfully tackle this challenge – this roundtable (run by BIMA’s Apprenticeships Council) aims to generate honest conversation around the topic.

Why attend?

The key topics we will cover are:

– key concerns and misconceptions about apprenticeships

– where to go and who to partner with if you want to get started

– how to attract the right kind of candidates into your business

– the internal ops challenges often faced when supporting apprentices

– how to use them to up-skill existing staff

Who’s it for?

This roundtable discussion is perfect for you if:

– you work in the People department, in a company that wants to find and nurture new industry talent

– you’re on your company’s Talent Acquisition team, considering new ways of filling entry-level roles besides grads

– you’re the hiring manager for a creative or digital team, wondering if an apprentice could be a great new addition

Places for this are limited to 12 attendees to allow for discussion. As a special bonus, those who participate in the roundtable will also receive a free half-hour 1-2-1 consultation with a BIMA Apprenticeships Council member. You can ask questions about your unique company challenges and discuss how and where an apprentice could integrate into your wider team.

The Chatham House Rule applies and places are strictly limited to one per organisation. BIMA Members only – email for the code to book for free.

Speaker line-up:

Caroline Canty, Founder & Coach of Craft Coaching, BIMA Apprenticeships Council co-chair

Caroline is a ILM accredited Business & Performance Coach, with over 10 years’ experience working in the creative and digital sectors, across a variety of different roles – from a solo freelance copywriter, to an agency head of department.

She is passionate about helping people to succeed, grow and ultimately figure out what they truly want to do, bringing the clarity and direction to get them there.

Caroline was included in the BIMA 100 Top Business Developers & Marketers 2021, sat on the Pro-Manchester Skills committee in 2019, and she is a Mentor and Guest Lecturer to the Business School of Manchester Metropolitan University. Having always had a passion for personal development, she set up Craft Coaching as a way of promoting her ethos that everyone can (and should) have a fulfilling career.

Karen Hedger-Breeds, BIMA Apprenticeships Council

Karen runs The KSB Consultancy, people skilled in ascertaining the needs of industry and employers and enabling them to translate into practice, the opportunities offered by the Apprenticeship Levy and other government initiatives intended to help close skills gaps, improve diversity and grow business in landscapes that are constantly evolving. Karen has a specialist interest in the creative industries and is also a Storyteller where she explores myths, fairy tales and the concept of hero and heroine journeys.

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Wed, 22 Jun 2022
10:00 - 11:00


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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