BIMA AI Council Breakfast Briefing | How AI Can Make You More Creative

Posted by BIMA

Join BIMA’s AI Council for breakfast and a panel discussion on innovation in computing is enabling the creative industries.

How is AI powering the creative industries?

When talking about AI in the creative industries we tend to jump to the question of “can machines be creative?” But this isn’t the point. There are many ways that AI is already helping humans do better work in the creative industries by automating tasks or making new creative work possible.

BIMA’s AI Council invites you to join this panel discussion exploring how innovation in computing is enabling creative work today and where it might go in the future.

Kindly hosted by BIMA Member, FX Digital, join us for breakfast on Wednesday 15 June to find out how AI can make you more creative – don’t miss out!


08.30 Arrive & refreshments

08.55 BIMA introductions

09.00 Panel discussion begins

09.45 Audience Q&A

10.00 Panel discussion ends

10.30 Guests to leave

Speaker line up (more information below)

(Host) Lisa Talia Moretti, Digital Sociologist at The Ministry of Justice UK

Dean Corney, Managing Director at The Pull Agency

Lydia Gregory, CEO and Co-Founder of FeedForward

Phil Harvey, Principal Program Manager for Microsoft Research at Microsoft

Lisa Talia Moretti, Digital Sociologist at The Ministry of Justice UK

For more than a decade, Lisa has researched and written about the relationship between technology, information and society for a diverse range of organisations across public, private and third sector. In addition to her role at the Ministry of Justice (UK), Lisa is an Associate Lecturer at Goldsmiths, Plymouth and Cardiff Universities. In 2020, the BIMA named her as one of Britain’s 100 people who are positively shaping the British digital industry in the category Champion for Change. She is a fellow of the RSA, member of the AI Council for BIMA, Co-Chair of Sovrin Foundation’s Guardianship working group and previously a taskforce member for the All-Party Parliamentary Group for Blockchain Cities. Her talk, Technology is not a product, it’s a system, is available for viewing on

Dean Corney, Managing Director at The Pull Agency

Dean has owned and managed agencies for over 16 years. In this time, he has worked on a range of technology projects for companies including Schwarzkopf Professional, 3M, John Lewis, Microsoft, Crimestoppers and Henkel.

Now in his role as Managing Director at specialist health and beauty agency, The Pull Agency, he helps bring the worlds of brand and technology together, creating multi-disciplined teams to solve customer problems and build brand love.

Although Dean has a broad, journalistic knowledge of emerging technology, he is most passionate about solutions that improve customer experience, applying old school marketing know-how and creative thinking with the latest technologies, or how his agency Pull describe it: ‘Magic and Machines’.

Dean is also a Microsoft Blogging Champion, on the BIMA AI Think Tank, and represents Pull on the Microsoft Partner Council.

Lydia Gregory, Chief Executive Officer and Co-Founder of FeedForward

Lydia’s experience and interest spans music, technology & business.

After studying Music at Oxford University, she joined Accenture as a management consultant aligned to technology & financial services, where she worked on delivering technical solutions & data migration projects.

She has worked in early-stage music companies, including as Head of Growth at Jukedeck, where she led the team to win awards such as Cannes Innovation Lion 2016 and BIMA Startup of the Year 2017.

Phil Harvey, Principal Program Manager for Microsoft Research at Microsoft

Phil is a big beardy AI geek who loves working with data and solving interesting problems. He is especially interested soft skills for technical people in data, empathy, ethics and in the impact of data on what people know and how they know it. Starting his career with a BA in AI, he has worked in a wide range of industries from surveying, to architecture, to advertising, to being the CTO and technical founder of a data start-up. Phil now works at Microsoft as an Autonomous Systems Architect in Microsoft Research.


Wed, 20 Jul 2022
08:30 - 10:30


FX Digital,

168–172 Old Street #6th Floor, London, EC1V 9BP


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Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

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