Ad blocking – will it change online advertising forever? BIMA Breakfast

Posted by BIMA

Join us for coffee and a morning roll as we discuss one of the hottest topics currently facing our industry “The rise of ad blocking”. We’ll be asking our panel what this means for advertisers and publishers. How do you know if your ad money is being wasted? Will ad blocker blockers actually work? What does this mean for native advertising? How will publishers survive? How are you upping our game?


Panel Session facilitated by Kristin Ruby, Acting Managing Director and Global Client Partner, DigitasLBi


Andrew Girdwood, Media Innovations Director, DigitasLBi 

Alan Melrose, Head of Energy Voice, Digital at DC Thomson

Mickael Paris, Head of Digital Marketing, Standard Life


Event details:

08.30-09.00 Arrival & breakfast

09.00-10.00 Panel and Q&A

10.00-10.30 Closing Remarks and Networking


Meet our Panellists:

Kristin Ruby


Kristin Ruby, Acting Managing Director and Global Client Parner, DigitasLBi


Kristin has more than 20 years of marketing and management experience, joining DigitasLBi over 4 years ago. She specializes in solving business problems in partnership with global clients, including: AstraZeneca, IKEA, Coca Cola, Barclays, Marriott, Cunard Cruises, HSBC, and Standard Life.

Over the years, Kristin has managed effective structures for integrated digital innovation, creative, technical, and media strategies across up to 105 markets worldwide. She is accountable for the mutual success of the client/agency relationship and the quality and effectiveness and of the solutions developed throughout the global network. 

Finally, Kristin champions excellence in the all the work we deliver. This year her team was awarded the coveted Cannes Lion Grand Prix for best integrated digital campaign in the Pharmaceutical category as well as a Silver Lion for Direct/promo activation, and a Bronze Lion for Digital Film Content.

Andrew Girdwood


Andrew Girdwood, Media Innovations Director, DigitasLBi

A blogger and a self-confessed digital marketing geek, Andrew dedicates his time to understanding What’s Next in digital marketing and sharing that knowledge with clients and colleagues. With a strong digital media background, acquired after a decade at the forefront of the industry, Andrew’s knowledge and interest ranges from search and display to affiliates, social media, ad exchanges and demand-side platforms.

Alan Melrose

Alan Melrose, Head of Energy Voice, Digital at DC Thomson

Alan Melrose is Digital Advertising Technology and Data Manager at the publishing arm of DC Thomson Ltd in Dundee. He started with Aberdeen Journals in 1992 working with various advertising teams, building marketing strategies for clients across multiple sectors using the portfolio of print products.

In 2007 Alan moved into a digital role; project managing the rebuild of the company news websites alongside a number of pure play platforms, latterly he fulfilled the role of Group Digital Advertising Manager advertising. He also was product owner of Energy Voice, a B2B pure play focusing on the oil and gas sector. Alan is now responsible for advising the Group on the use of data and connected technologies to leverage the maximum financial return from their digital assets.  This includes work across e-marketing and automation; ad delivery systems, data management platforms and paywalls.  He also works with a number of start-up companies on proof of concept projects in the digital space.

 Mickael Paris

Mickael Paris, Head of Digital Marketing, Standard Life

Mickael Paris is Head of Digital Marketing at long term savings and investment specialists Standard Life. He is passionate about online marketing and has built up a bank of experience through both start-ups and larger corporates. As a data driven marketer, he started his career with Maxymiser, one of the leading providers of multivariate testing. He went on to join Skyscanner, the flight comparison site, where his focus was on taking it to market in France. He is now helping to transform FTSE 100 company Standard Life into an online market leader. Originally from sunny France, Mickael has been living in Scotland for nine years. 
















DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide what’s next… and then we take them there. Our skills span insight, brand building, content creation and distribution, as well as the ability to help clients organise themselves for the consequences of change.


There are many things that make DigitasLBi unique but if we had to choose one it would be our ability to connect data with storytelling to help make brands special, shareable and more ultimately valuable wherever, whenever and however people choose to engage with them.





Thu, 05 Nov 2015
08:30 - 10:30


Apex Waterloo Place,

23-27 Waterloo Place, Edinburgh, EH1 3BH


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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