A beginner’s guide to: Insights/Data for website optimisation using Google

Posted by Ross Musgrove

Bravand Workshops is a series of free online events to help SMEs, charities & social enterprises dial-up their UX, product management & digital marketing capability.
In “A beginner’s guide to: Insights/Data for website optimisation using Google” we’ll cover:

  • Introduction to Google Analytics and Google Tag Manager, and how they work together.
  • Tracking website goals and conversions to help overall business objectives.
  • How to use segmenting to evaluate optimisation opportunities.
  • Poor performing landing pages? Evaluate, analyse, plan and test!


Margaux Marshall


Tue, 30 Jun 2020
09:30 - 11:00


This is an online event,
City of London

This is an online event.



BIMA Member Price


Ross Musgrove

Insight & Strategy Director, Bravand

Bravand is a collective of digital problem solvers.

We apply our skills across UX, research, strategy, design and digital production to help organisations solve big, horrible, complex problems around their customers, their processes, and their communications.

Clients of Team Bravand range in size and sector. Problems solved in the last 12 months include projects across investment banking, human rights charities, mental health tech, social enterprise, retail, payments and gift cards, and higher education.

I’m Bravand’s Insight & Strategy Director. I head up all of our market and user research, helping organisations of all shapes and sizes fill the gaps in their knowledge.

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