Masterclass Speakers

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2019 Masterclass Speakers

Say hello to our first masterclass speakers.

Alexandra Willis

Alexandra Willis, Head of Communications, Content and Digital, The Championships, Wimbledon 

Alexandra has achieved industry-wide recognition in her use of technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that is at the heart of the long-term future of the brand. Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport.  

She was named one of the BIMA 100 2018, Drum Digerati 2018 & 2017, Sports Technology Young Exec of the Year 2017, and Leaders Under 40 and Sport Industry NextGen Classes of 2016.  

She has an MA in History from Oxford University and an Executive MBA from Harvard Business School. 


Phil Stuart

Phil Stuart, Founder & Creative Director, PRELOADED 

Phil is founder and Creative Director of BAFTA-winning game studio PRELOADED. Since 2000 he has worked with game-based technologies to create playful, purposeful experiences for adults, young people and kids.

Over the past 18 months he has focussed on bringing purpose to immersive platforms; working with WITHIN on their voice-based AR story platform, exploring accessibility in AR with BBC R&D and partnering with VIVE Arts and Google VR on landmark factual experiences. Currently he is working with Magic Leap on a new MR educational experience.

Outside of PRELOADED he sits on BAFTA’s Games committee and BIMA’s Immersive Council. In 2019 he also gave his first TEDx talk: ‘Games with Purpose - a manifesto for the role of games beyond entertainment’.


Sol Rogers

Sol Rogers, CEO & Founder, Rewind 

Sol Rogers is the CEO and founder of REWIND. The company uses new technologies to deliver immersive (VR/AR/MR) solutions for the world’s largest companies, agencies, and brands.

Sol is also the Chairman of the BAFTA Immersive Entertainment Advisory Group and the Chairman of Immerse UK, the first nation-wide network for immersive companies. Sol's leadership of REWIND and his respected position within the industry sees him regularly speaking at international events, quoted in the media, and appearing on TV.

Prior to founding REWIND, Sol was a senior university lecturer for 15 years in digital animation, VFX and emerging technology. Teaching over 1,300 students, writing four degrees, two masters and supervising PHDs during his tenure.


Debbie Vavangas

Debbie Vavangas, UX Industrial Sector Lead, IBM iX

Debbie joined IBM as a graduate and has since set the bar for others, innovating and blazing a trail in ideation, experience and technology. Debbie is now a VP and runs the show at IBM iX UKI. Here in the UKI iX is home to over 500 designers, creative’s, technical superstars and data whizz kids and together they work hand-in-glove with clients to create human-centred experiences using technology to solve some of the biggest challenges faced in industries.

She has been instrumental at driving value with client executives through her personal vision for applying transformative and innovative solutions (enabled by digital technologies) to improve core business processes.

She is passionate about her clients, her diverse team and doing great work that speaks for itself. Debbie has been recognised for her leadership most recently in the BIMA 100 as an Agent For Change and the Everywoman Leader of the Year.


Pete Trainor

Pete Trainor, Designer, Author, Technologist and Mental Health Campaigner

Pete Trainor is a man on a mission - to bring design, data, Ai and technology together to empower humans to be happier and do more of what they’re good at.

Pete is the bestselling author of “Human-Focused Digital” and founder of a London based Artificial Intelligence firm focused on developing ground-breaking applications of smart-tech that make the world a radically better place.

He has a very simple philosophy: Don’t do things better, do better things.




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