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Masterclass Speakers

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2019 Masterclass Speakers

Say hello to our first masterclass speakers.

Alexandra Willis

Alexandra Willis, Head of Communications, Content and Digital, The Championships, Wimbledon 

Alexandra has achieved industry-wide recognition in her use of technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that is at the heart of the long-term future of the brand. Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport.  

She was named one of the BIMA 100 2018, Drum Digerati 2018 & 2017, Sports Technology Young Exec of the Year 2017, and Leaders Under 40 and Sport Industry NextGen Classes of 2016.  

She has an MA in History from Oxford University and an Executive MBA from Harvard Business School. 

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Phil Stuart

Phil Stuart, Founder & Creative Director, PRELOADED 

Phil is founder and Creative Director of BAFTA-winning game studio PRELOADED. Since 2000 he has worked with game-based technologies to create playful, purposeful experiences for adults, young people and kids.

Over the past 18 months he has focussed on bringing purpose to immersive platforms; working with WITHIN on their voice-based AR story platform, exploring accessibility in AR with BBC R&D and partnering with VIVE Arts and Google VR on landmark factual experiences. Currently he is working with Magic Leap on a new MR educational experience.

Outside of PRELOADED he sits on BAFTA’s Games committee and BIMA’s Immersive Council. In 2019 he also gave his first TEDx talk: ‘Games with Purpose - a manifesto for the role of games beyond entertainment’.

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Sol Rogers

Sol Rogers, CEO & Founder, Rewind 

Sol Rogers is the CEO and founder of REWIND. The company uses new technologies to deliver immersive (VR/AR/MR) solutions for the world’s largest companies, agencies, and brands.

Sol is also the Chairman of the BAFTA Immersive Entertainment Advisory Group and the Chairman of Immerse UK, the first nation-wide network for immersive companies. Sol's leadership of REWIND and his respected position within the industry sees him regularly speaking at international events, quoted in the media, and appearing on TV.

Prior to founding REWIND, Sol was a senior university lecturer for 15 years in digital animation, VFX and emerging technology. Teaching over 1,300 students, writing four degrees, two masters and supervising PHDs during his tenure.

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