Understand the purpose of design thinking in promoting innovation, and learn real-world applications and strategies for design thinking.
At the RCA, we teach design thinking, training designers who go on to lead global brands worldwide as creative directors and CEOs. In contrast to standard, linear approaches that build on tested models, design thinking is creatively structured, analytic and responsive. It draws in diverse disciplines and multiple areas of expertise and exploration, starting with the core premise that everything is a design problem.
Through the application of this informed analysis within business-driven, public-facing and community-centred contexts, design thinking can produce innovation, which in turn enables brands to remain competitive in changing markets.
Duration: 1 day, structured over two half-days
Day 1: starts after lunch at 1pm and finishes at 5.30pm (at the Design Museum).
Day 2: starts at 9.30am and finishes at 1.30pm. At the end of day two there will be an invitation to join a student-led tour of the RCA design studios (at the Royal College of Art).
This one-day executive masterclass led by Professor Jeremy Myerson, the RCA’s Helen Hamlyn Professor of Design, will cover five main areas: the emergent role of design within the landscape of innovation; combining convergent and divergent thinking; the real world versus the world of ideas; the power of visualisation; and creating environments for innovation.
Using case studies and innovation stories that draw from current exhibitions at the Design Museum, the masterclass will explore the curatorial context and provide a rich and stimulating mixture of new ideas and practical tools. Through the course you will learn to negotiate the complex relationship between the concrete and the abstract, to enable an understanding of the purpose of design thinking in promoting innovation, and the benefits to an organisation.
As part of this masterclass, during day one you will have the opportunity to visit the permanent and temporary exhibitions at the Design Museum, which include:
Exhibitions on during course in September 2019:
- Designer Maker User
- Stanley Kubrick: The Exhibition
Highly relevant for anyone looking for more effective ways to solve innovation challenges. The main takeaways were the power of visualisation & importance of empathy and research. BENJAMIN GLATZ, DIGITAL TRANSFORMATION LEAD AT SHELL, MARCH 2019
Professor Jeremy Myerson is the first-ever Helen Hamlyn Chair of Design at the Royal College of Art, with a remit to encourage 'design that improves quality of life'. An academic, author and activist in design for more than 35 years, he began his working life as a journalist and was founder-editor of Design Week in 1986. He co-founded the Helen Hamlyn Centre for Design at the RCA in 1999, and his research interests focus on the role of design in social, demographic and technological change. He was director of the Helen Hamlyn Centre for Design from 1999 to October 2015.
Adrian Westaway is an inventor, engineer and experience designer on a mission to make the human-technology interaction meaningful and delightful.
As co-founder of Special Projects he harnesses technology, inclusive research and magic thinking to devise design propositions that feel familiar yet wondrous. A self-taught magician since the age of 11 and full member of the Magic Circle, he relentlessly pursues his conviction that 'designers should use magic thinking and try to introduce surprise, delight and fuzzy feeling in the things they create'.
After becoming the first ever James Dyson Fellow in 2007, and a Fellow of the Royal Commission of 1851, in 2010, for his work on interactive lighting systems, Adrian built a playground in Peru, had whisky with Derren Brown as a student in Bristol, and tried to make his teachers disappear.
Day 1: Design Museum, 224–238 Kensington High St, Kensington, London W8 6AG
Day 2: Senior Common Room, Royal College of Art, Kensington Gore, London SW7 2EU